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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices.

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2018 Journey Mapping Workshops

Kerry Bodine

We’ve been getting multiple requests over the past few weeks about our 2018 journey mapping workshop schedule. You’ll get to ask all your burning questions about journey mapping, hear best practices and examples, and swap tips with other customer experience practitioners. May 16 & 17 in Chicago.

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Journey Mapping Your Way to Better Customer Communications

CX Journey

It appeared on their blog on January 16, 2018. Communication is important to any relationship, and it's no less important in the relationships that businesses have with their customers. Customer experience is not customer service. With journey maps. What is a journey map? Why journey mapping?

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Have You Digitized Your Journey Map?

CX Journey

age courtesy of Pixabay Do you know why it's important to digitize your journey maps? In the past, I've written about some of the myths of journey mapping. One of those myths was: Without a digital mapping platform, I can't even begin to map. No more maps rolled up under your desk or stored in a closet!

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Have You Digitized Your Journey Map?

CX Journey

Image courtesy of Pixabay Do you know why it's important to digitize your journey maps? In the past, I've written about some of the myths of journey mapping. One of those myths was: Without a digital mapping platform, I can't even begin to map. No more maps rolled up under your desk or stored in a closet!

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Using Journey Maps to Tell the Customer’s Story

CX Journey

It appeared on their blog on August 3, 2018. When they tell the customer’s story, they paint a picture of who the customer is, what problems she’s trying to solve, and the experience the company puts her through in order to solve her problem. What’s journey mapping? Journey mapping is a learning exercise.