Customer Experience Metrics: Understanding CSAT, CES, NPS, and 5-Star
AskNicely
JANUARY 10, 2019
In 2013, a research study by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator for brands. A 2016 Nielsen Harris Poll revealed that more than 80 percent of Americans rely on peer recommendations before making a purchase. Tracking of Customer Experience Metrics Now Required.
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