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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). But what happens when your NPS score isn’t quite as rocketing as you’d like? So keep reading if you want to get your NPS score back on track and supercharge your CX efforts.

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Fidelity Investments Leads Investment Firms in Customer Experience

Experience Matters

in 2014 to 64.0% Despite dropping by three percentage-points, Fidelity Investments earned the highest average of any investment firm, scoring 72% and place 89 th out of 293 companies. Capital One 360 spent its first year in the Ratings at the bottom of the investment industry, scoring 55% and placing 245th out of 293 companies.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Apple and Google Lead Software Industry in Customer Experience

Experience Matters

Here are some highlights from the Ratings for software firms: Apple and Google tied for the highest score in the software industry, each scoring 66% and ranking 136 th overall. Apple’s score declined by two percentage-points from last year, while Google’s increased by one point. points below industry average in effort , and 14.1

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TV Service Providers Deliver Very Poor Customer Experience

Experience Matters

The average rating for the TV service providers industry dropped from 54% in 2014 to 52% in 2015—the first time in the history of the Ratings that this industry has declined. Comcast was the lowest-rated TV service provider for the second year in a row, scoring 43% and ranking 291 st out of 293 companies.

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UPS Leads Parcel Delivery Services in Customer Experience

Experience Matters

in 2014 to 72.9% Postal Service and FedEx , both of whom scored 73% and placed 76 th. DHL increased its rating more than any other parcel delivery company, improving its score by 10 percentage-points between 2014 and 2015. Despite being below the industry average for both its emotion and effort rating, U.S.

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Virgin Mobile Leads Wireless Carriers in Customer Experience

Experience Matters

The average rating for the wireless carrier industry dropped from 62% in 2014 to 61% in 2015—the first times in the history of the ratings that the industry’s average declined. With a score of 55%, Sprint is the lowest-rated wireless carrier for the first time since we began evaluating this industry in 2011. In 2014, U.S.

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