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An Interview for Change: Khoros Expert Opinion on proving ROI in marketing

Lithium

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. We sat down with Matt Deluca, Khoros Director of Strategic Services, to better understand when cost-cutting makes sense, and how to understand the varying ROI of the marketing world. Parker Hicks.

ROI 52
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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Nothing wrong with that! Always good to revisit this topic because it is such a hot one for customer experience professionals. Always the same (great) story, regardless.

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The ROI of improved customer experience

Eptica

Date: Friday, June 24, 2016 The ROI of improved customer experience. The figures have now been updated and released for 2016 , analyzing data that goes back to 2010. Published on: June 24, 2016. Author: Chris Eideh Businesses understand that improving the customer experience has a direct impact on revenue generation.

ROI 50
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

26 October 2010. It’s time to focus on improving and creating memorable and enjoyable experiences for our Customers with their experience. Sources: Digby, James. “50 50 Facts about Customer Experience.” Returnonbehavior.com. 26 August 2014. < < [link] > “Startling Statistics on Customer Retention and Acquisition.” www.jdpower.com.

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A digital strategy expert on health care’s $9 billion opportunity

Alida

So how can organizations make sure that the billions of dollars they invest in digital transformation deliver ROI? Bennett’s industry expertise includes serving as a key advisor to the Mayo Clinic Social Media Network before its formal inception in 2010.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

Unproven ROI. 2010) Voice of the Customer. Struggling with siloed data. Not Acting on Insights. Lack of priorities. Informal processes. Failure to translate insights into action. Not Monitoring Changes in Customer Perception. Progress isn’t socialized. Success isn’t celebrated. Works Cited. Adams, Faith. Gaskin, Steven P.

How To 243
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The Next Generation of Customer Success Leadership

Gainsight

So how do you sort out 2010 leaders from 2020? Customer Success 2010. Understands larger financial model and helps with (1) self-funding paid CS or (2) delivering clear ROI from CS. And at the same time, I hear from CS leaders wondering if their company is approaching CS from a 2020 perspective. Customer Success 2020.