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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
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How to Ask Someone to be a Mentor

Michel Falcon Experience

Welcome to the People First Culture Podcast with me, Michel Falcon, where I share lessons I’ve learned and those of others on how to build a more purposeful business and career. Many of these individuals are on Instagram or active on some sort of social media platform. To listen on Spotify, click here.

How To 60
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

Holt tells how several companies rose to prominence. The author attributes their success to “cultural branding.” Marketing students will find many insights and information in this book, especially on how to think outside the box. He explains how businesses can engage customers with modern tools.

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The Power (and problem) of Profanity

Horizon CX

I would like to believe that we are not, as a culture here in the USA, heading down the path of further degradation of the English language. One thought here, and I will not delve any further into US politics, is to just look at how degraded that conversation has become among political leaders, especially over the last three years.

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What Are the Responsibilities of a Business Project Manager?

Andrew Mcfarland

Cultural and language differences are another critical consideration in managing a project. For example, 2/8/2009 is February 8th in North America, while 2/8/2009 is August 2nd in Europe. While change can be stressful, you must learn how to channel that stress and maintain a professional attitude.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

These elements are usually grouped into three types: the rational / functional benefits, the subjective / emotional elements and the cultural / relational factors. I like his idea because the relationships a brand builds with its customers have become vitally important in today’s world of social media. SOURCE: Apple.

Brands 159
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. Apologize proactively.