What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes
C3Centricity
JULY 2, 2016
They need to be clear and consistently represented in all your communications. According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Why we Buy Brands. SOURCE: Wikipedia.
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