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Net Promoter Score (NPS) – The quick guide

Happy or Not

First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. Benefits as a management tool NPS provides understanding of long-term loyalty and is a good tool for management as it can be correlated with increased business growth.

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Chinese Banks Benefit From Customer Analytics

Forrester's Customer Insights

China has experienced a fast expansion of credit card usage in the past 10 years, accumulating more than 390 million credit cards by the end of 2013, around 16 times more than 2003. customer analytics. marketing analytics. customer analytics. marketing analytics. customer segmenation. customer segmenation.

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. In fact, features like NPS analytics and survey customization make it more useful than ever for businesses focused on customer satisfaction and retention. Not really, the data suggests.

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Average Survey Response Rate You Should Aim For

Lumoa

Setting survey response rate benchmarks can help you assess the performance and overall growth of your customer experience management (CEM) system. Net Promoter Score (NPS) Net Promoter Score surveys first emerged in 2003 and they are a simple, yet effective way to assess your customers’ collective sentiment.

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Verdane Merges Dapresy and Confirmit

Dapresy

Together, we will provide customers with state-of-the-art collection and reporting for marketing research and customer experience management.”. Verdane pioneered portfolio acquisitions in Northern Europe in 2003, and debuted a complementary direct investment strategy in 2018. The company has approximately 450 employees worldwide.

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25 important social media questions, answered

BirdEye

Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing. Many of these tools offer automated posting and scheduling , content calendars , and social media analytics. Who manages a business’s social media marketing?

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Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. The “why”-question is the golden source for your customer experience management. That's where text analytics technologies come into play.