2002 Consumers Innovation Marketing 
C3Centricity
APRIL 17, 2018
“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” Several key leadership qualities were found, including being ruthlessly customer-centric, data-driven, innovative, collaborative and agile.
Beyond Philosophy
MARCH 16, 2023
I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. Guess what? It’s at an all-time low for the last 17 years.
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Answer Dash
OCTOBER 15, 2018
Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.
GlowTouch
FEBRUARY 18, 2022
The one constant remains our people and their ability to keep the voice of the customer front and center despite changes in consumer expectations, market dynamics, and technology itself. “Entering our 20 th year has given me a chance to reflect about the incredible journey this company has taken since our inception.
Comm100
FEBRUARY 1, 2023
Live chat has gained popularity in recent years, with 73% of consumers saying that it is the most satisfactory way to communicate. 90% of consumers say that when they interact with a brand online, they expect an immediate response. 76% of consumers are more likely to engage with brands when they feel understood on a personal level.
SaleMove
MAY 26, 2020
I was born in 1995 and got my first PC in 2002 with Windows 95 on it. Given the high expectations towards services we consume, and the examples of Netflix, Amazon and many others, it’s time to look at what some of these customer journeys look like today and where they are headed. I’ve been browsing the web since then.
Chadwick Martin Bailey
OCTOBER 4, 2019
It was 2002. At CMB, we have a method of measuring emotional reactions tailored to market research—it does an excellent job and doesn’t involve electrodes. Did I ever tell you about my dissertation…? Wait, don’t go! I promise it’s interesting. Then, for my dissertation, I examined reactions to men and women who broke the mold.
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