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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". This activity alone with make your company 10x more customer-centric.

Strategy 163
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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

As the world of work continues to change in the face of the COVID-19 pandemic, communication skills are increasingly seen as the crucial glue that holds a company together. That means more regular one-on-ones, all hands company meetings and department meetings. As CEO, he guides the company’s vision and strategy.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

CEM 117
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A Bonus Recommendation for Reopening Your VoC Program

PeopleMetrics

Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

CEM 71
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How to Write a Really Bad Survey

PeopleMetrics

Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

Survey 71
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. For example, in the airline industry, customers with the highest CLV are frequent fliers.

B2C 122