DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

B2B 105

B2B Customer Base Marketing Company 105

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Strategy 12

Strategy Marketing B2B B2C 12

DemandJump

NOVEMBER 2, 2022

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy.

B2B 98

B2B Marketing Innovation Sales 98

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. However, it’s necessary to have a stellar strategy so that potential customers can find you.

Marketing 98

Marketing B2B Strategy Customers 98

DemandJump

DECEMBER 21, 2022

If you’re looking to reach page one of Google organically, then you might have come across different SaaS content marketing strategies. At DemandJump, we love to offer content ideas for SaaS companies by providing guides on content marketing and examples of how it all works.

Company 103

Company Marketing Examples Strategy 103

DemandJump

NOVEMBER 2, 2022

Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service. However, SaaS companies need to take these familiar strategies and adapt them to:

Strategy 98

Strategy Marketing Software Company 98

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Customer Engagement 96

Customer Engagement Engagement Tips Strategy 96

CSM Magazine

MARCH 26, 2024

But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. In this guide, we’ll explore strategies that SaaS developers can implement to enhance customer satisfaction and forge lasting relationships with their user base.

Customer Experience 52

Customer Experience Guidelines Analytics Software 52

Gainsight

FEBRUARY 8, 2024

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. Want to learn more strategies for CS teams in 2024?

Customer Success 52

Customer Success How To Conference Touchpoint 52

SmartKarrot

NOVEMBER 18, 2020

The school of marketing teaches you the subtle art of enticing and converting prospects. In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. In such a case, you must delve into the chapters of SaaS customer marketing and know, how to ace business.

Strategy 10

Strategy Marketing Fashion Customer Retention 10

Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.

Sales 118

Sales Strategy Social Media Knowledge Base 118

Retently

MAY 2, 2023

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Without a strong focus on these aspects, SaaS companies risk falling behind the competition and losing valuable customers. What is NPS, CSAT, and CES?

Customer Journeys 146

Customer Journeys Survey Effort Score NPS 146

DemandJump

NOVEMBER 30, 2022

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. Absolutely essential. By creating contact points that your audience searches out on their own, rather than bombarding them with ads that may drive them away instead.

Marketing 105

Marketing Advertising Strategy 105

Gainsight

FEBRUARY 29, 2024

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. The Power of Partnerships The biggest asset partners bring to SaaS vendors is trust.

Customer Success 52

Customer Success Effort Score Roadmap Software 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

Customer Journeys 97

Customer Journeys Net Promoter Score Meeting B2B 97

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024. Retention is the new acquisition.

Customer Success 94

Customer Success Consulting Customers Leadership 94

Retently

MARCH 16, 2022

With new SaaS companies popping up every day and a customer-centric culture coming into play, there’s (understandably) some confusion about how to manage customer interactions. As SaaS companies spring up, the essential Customer Success role is being rolled into Customer Service. What is the role of Customer Success?

Customer Success 166

Customer Success Net Promoter Score Customers Customer Retention 166

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

B2B 52

B2B Net Promoter Score Effort Score NPS 52

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Here’s a closer look at the basics.

Strategy 89

Strategy Sales Technology Tools 89

SurveySensum

FEBRUARY 5, 2024

This is why it’s vital to optimize SaaS design with strategic color choices in the digital world, subtly directing users, influencing emotions, and shaping their entire experience. This article delves into the captivating world of color psychology in SaaS design. 10 Strategies for Optimizing SaaS Design 1. Feeling lost?

User Experience 52

User Experience Strategy Culture Feedback 52

ChurnZero

MARCH 10, 2021

ChurnZero is proud to have won the APPEALIE SaaS Marketing Leader Award and see many of our customers win the SaaS Customer Success Leader Award. . APPEALIE announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top Marketing and Customer Success executives in the industry. .

Net Promoter Score 98

Net Promoter Score Chief Customer Officer Leadership NPS 98

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

Customer Journeys 110

Customer Journeys Touchpoint Software Customers 110

CSM Practice

FEBRUARY 8, 2023

With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. However, launching a SaaS company can be risky. However, too high a ratio could indicate that you need to boost your marketing budget.

Metrics 52

Metrics Net Promoter Score Advertising Customer Success 52

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. You save time and money.

Strategy 98

Strategy Marketing User Experience Analytics 98

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

Strategy 92

Strategy Customer Journeys e-support Customer Success 92

SurveySensum

AUGUST 21, 2023

Are you struggling with retaining your existing SaaS customers? However, the good news is that some have managed to double their revenue through effective customer retention strategies. In SaaS businesses, subscription deals are offered where customers pay either monthly or yearly to use their software. You’re not alone.

Customer Retention 52

Customer Retention B2B Strategy NPS 52

ChurnZero

JANUARY 20, 2021

PieSync is a SaaS business that offers solutions to synchronize cloud applications. Like many B2B SaaS businesses, happy customers are at the core of PieSync’s success. Jonas Rasschaert, PieSync’s Customer Success Manager, pointed to three things that make PieSync’s Customer Success strategy thrive. Dollars are dollars, right?”

Customer Success 98

Customer Success B2B Metrics Strategy 98

CSM Magazine

AUGUST 10, 2023

Calabrio, the workforce performance company, has appointed Dillon Nugent as Chief Marketing Officer (CMO). With more than 25 years of experience in marketing leadership roles, Nugent brings a wealth of expertise in building and scaling marketing efforts to enable growth strategies at software-as-a-service (SaaS) companies.

Marketing 52

Marketing Customer Centricity Leadership Strategy 52

SurveySensum

SEPTEMBER 26, 2023

Have you ever poured your heart and soul into creating a product, only to find that it languishes in the market, struggling to gain traction? Imagine this scenario: Sarah, a dedicated product manager, launched a cutting-edge SaaS platform with an intuitive user interface and robust features. But fear not, for there is hope!

Strategy 52

Strategy Management User Experience Measurement 52

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Net Promoter Score Self Service Social Media 82

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. Then, we’ll walk you through three steps for creating a solid customer experience strategy.

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

Retently

JUNE 28, 2023

Pricing strategy is one of the most important aspects of a business. The pricing strategy of offering a more expensive product than competitors is often referred to as price-quality signaling. Likewise, products marketed for cheap, value-for-money pricing often attract buyers seeking a great deal at a low cost.

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

DemandJump

DECEMBER 21, 2022

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

Marketing 52

Marketing Course Examples Strategy 52

SurveySparrow

NOVEMBER 24, 2023

Let’s explore the latest offers from top SAAS platforms to supercharge your operations. Top 10 Must-Have Cyber Monday SaaS Deals Platform Discount Offered Validity Internxt 91% 13 Nov – 30 Nov 2023 Scalenut 60% Until Dec 1, 2023 Plerdy 50% 24 Nov – 1 Dec 2023 Snov.io It’s a one-stop shop for digital marketers.

Multi-Channel 52

Multi-Channel Knowledge Base Analytics Analysis 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Metrics 98

Metrics Course Customer Success NPS 98