AskNicely

SEPTEMBER 6, 2018

Often marketing is the next department concerned with NPS. According to The NPS Benchmark Study, the best practitioners involve everyone in the company including executives, operations, product, marketing, customer success, human resources, and administration. NPS For Marketing, Sales, Customer Success.

NPS 150

NPS Net Promoter Score Survey Customer Success 150

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. It’s a trap to create without some benchmarks or a return-on-investment (ROI). What is it exactly?

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

Connections 52

Connections Chief Customer Officer e-support Roadmap 52

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. If you’ve already developed a resourced roadmap, you’re well on your way. How much marketers plan to spend on communities this year.

ROI 61

ROI B2B Roadmap Metrics 61

InMoment XI

APRIL 3, 2024

This includes communicating with a brand via social media, making a purchase online, receiving an email or text confirming an order, providing user feedback on online channels, using a company app, operating a digital kiosk or point-of-sale terminal, or even simply visiting an organization’s webpage. References Fullstory.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Visit the registration page.

Sales 49

Sales Roadmap Loyalty Chatbots 49

C3Centricity

MAY 11, 2020

It is not the job of marketing, sales or market research alone to understand their needs. For more on project management I suggest reading the post “Getting to Yes: A 7-step Roadmap to Successful Project Management.” Some of the best CCOs / CXOs come with a background in customer service or market research.

Strategy 194

Strategy Customer Centricity Chief Customer Officer CRM 194

Gainsight

MARCH 21, 2023

These four elements create a durable business that withstands the market—and in this economy, it’s more important than ever. It’s the best way to demonstrate that you’re hitting goals and prove the ROI of your efforts to your customers, internal stakeholders, and across the organization. The Customer E.R.A.S.

ROI 52

ROI Roadmap Metrics Measurement 52

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

Marketing 47

Marketing B2C Roadmap ROI 47

SurveySparrow

MARCH 16, 2019

The truth about Marketing agency partner programs is that there are many, way too many programs, that it is a chore to choose ‘the’ one. Top 20 Marketing Agency Partner Programs for 2019. Not to brag, but we do have one of the best marketing agency partner programs and we are a fair judge of fellow-programs. Total win-win!

Marketing 75

Marketing Social Media e-support Video 75

ChurnZero

JUNE 14, 2023

” When times are challenging, and the sales pipeline slows, the disparity between the cost to acquire and retain customers tends to grow. As your sales team is in the business of influencing prospects to buy, the customer success team influences customers to stay and should understand why your accounts churn, renew and expand.

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy? No one does. .

Strategy 52

Strategy Marketing Advertising Airlines 52

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Hootsuite’s Vice President of Customers, Kirsty Traill, recently presented 1 how her team’s holistic approach is reaping transformational value, starting with increasing Marketing impact. These insights inform other marketing touch-points.

Customer Journeys 48

Customer Journeys Marketing Effort Score Net Promoter Score 48

Gainsight

JANUARY 17, 2020

How do you prioritize what feedback gets incorporated into the product roadmap? From a bigger, strategic roadmap perspective, we get that from our executive business reviews or our insider program. Q: How do you prioritize what feedback gets incorporated into the product roadmap? These get routed directly to the product team.

Feedback 117

Feedback Roadmap ROI Case Study 117

ECXO

DECEMBER 20, 2023

In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book, The One to One Future , the end of mass marketing and a shift to personalisation. As discussed in a recent post, CX leaders have moved beyond personalisation and account-based marketing. Learn more here.

Customer Experience 52

Customer Experience Effort Score B2B ROI 52

Survicate

NOVEMBER 27, 2018

As a marketing leader, you’re on a constant lookout for tools that will help you achieve your marketing objectives. The good news is that your customer success and sales departments can certainly help out. First and foremost, to create the right marketing message, you should always listen to customers and get feedback.

Feedback 55

Feedback Marketing Chatbots Survey 55

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions.

Customer Success 59

Customer Success Company Management Roadmap 59

Gainsight

SEPTEMBER 28, 2022

Simplicity should impact: How you innovate: As your company and customer base matures, it can be appealing to plot every little feature request onto your product roadmap (especially the ones coming from your largest, highest-paying customers). Have clarity and reasoning behind your roadmap. How to keep things simple. Growth is hard.

How To 52

How To Roadmap NPS Fashion 52

Customer Bliss

NOVEMBER 15, 2018

Samantha shares how she’s used her communications and marketing background to unite leadership across silos within her organization to provide a more efficient and unified customer experience. 2 – Connect ROI to Growth. 1 – Look Deeper than Surface-Level Metrics. Co-op Financial is essentially a B2B, to C company.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Retently

FEBRUARY 21, 2024

surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. How did you hear about us?” How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

SurveySensum

SEPTEMBER 11, 2023

Statista predicts that in 2023, the SaaS market is estimated to be worth approximately $197 billion and estimated to reach $232 billion by 2024. In traditional business, success is often measured by the number of products sold, and the emphasis is on acquiring as many customers as possible with a one-time sale.

Metrics 52

Metrics Effort Score Net Promoter Score Measurement 52

ChurnZero

SEPTEMBER 20, 2019

CS Plans should consist of the right balance of touch points, type of touch points and specific high value outcomes that guide customers along their roadmap to being fully entrenched and engaged with your solution. Deliver high value outcomes that create hard ROI and real impact on your customers’ business. Q&A Recap.

Customer Success 66

Customer Success Roadmap How To Effort Score 66

West Monroe

JUNE 1, 2023

Enabling high growth and retention Since the cost of retaining and expanding sales with existing customers is just a fraction of bringing new customers on board, retention is key to profitability. Customer data and analyses of existing market offerings should be the CPOs’ north star.

Return on Investment 52

Return on Investment Culture Metrics Roadmap 52

Gainsight

MAY 13, 2020

Given that new sales will likely decrease, there has never been a more crucial time to support your existing customer base. Using Gainsight, they are able to map use cases and urgency into a roadmap which is translated into a Customer Success Plan that both the CSM and the customer have alignment around. What is ‘The Build Trap’?

Roadmap 59

Roadmap ROI NPS Customer Success 59

LiveChat

AUGUST 23, 2017

However, many Internet marketers are doing just that when putting together their lead generation campaigns. The infographic below, The Internet Marketing Lead Generation Ecosystem, was designed to be that complete set of instructions no online marketer should be without. A sales solicitation from a vendor.

Marketing 35

Marketing Infographics CRM Roadmap 35

ECXO

APRIL 26, 2023

This makes it easier to prove ROI. Co-operation with the CCO makes it easier to prove the business value (the ROI) of a CX improvement. This creates competitive advantage in the market. They often develop products and services that are first to market, resonate with customers and set design standards.

Chief Customer Officer 52

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 52

Think Customers

DECEMBER 13, 2021

Here’s a refresher of 6 transformation roadmap steps to help deliver exceptional customer experiences and set your brand apart in the marketplace. As you begin to orchestrate your improvements, keep coming back to your roadmap and the North Star that guides it. Renewing your CX vows begins with the basics. Who wins with great CX?

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the link.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

Comm100

JANUARY 14, 2020

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. No more social media queries getting sent to the marketing team, who then emails them to customer service. Create a digital roadmap for your customers’ journey.

Omni-Channel 100

Omni-Channel Social Media Knowledge Base Touchpoint 100

Amity

FEBRUARY 10, 2017

Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates. Brief won’t be easy, but I can try!

Customer Success 48

Customer Success Marketing Effort Score Net Promoter Score 48

inSided

OCTOBER 1, 2022

These were some of their top challenges: Fractured customer experience : Customers need to visit different places to access content, with low navigability of available resources and a jarring gap between the pre- and post-sale customer experience. Community is the new marketing. So how to capture the post-sale demand of your customers?

Case Study 52

Case Study Effort Score Customer Journeys Study 52

Gainsight

MARCH 21, 2019

You make the sale, close the deal. Every ex-customer is just another lead for a new sale. We think about it like this: On the two-by-two, the x-axis is outcomes, or you could call it ROI or business value realization—is the customer achieving their desired outcome with your product or service? But is that true? What happens?

ROI 78

ROI Return on Investment Customers Customer Success 78

Lithium

JUNE 11, 2019

Description: The Social Media Management Strategy Certification is designed for those wanting to advance their skills while developing a roadmap based on their specific business objectives for their implementation of social technology. Understand why Marketing and Customer Care are merging. ROI Connection.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Description: The Social Media Management Strategy Certification is designed for those wanting to advance their skills while developing a roadmap based on their specific business objectives for their implementation of social technology. Understand why Marketing and Customer Care are merging. ROI Connection.

Social Media 40

Social Media Case Study ROI Course 40