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6 Email Segmentation Strategies for Higher Conversions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

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The Complete Retail Customer Experience Guide

InMoment XI

Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetime customers and brand advocates when they have continuous positive experiences with a brand.

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6 Customer Onboarding Strategies Your Success Team Must Implement

Totango

New customers need to see how your product or service makes a difference in their lives, and they need to see evidence of this value soon. Make sure you use customer onboarding strategies to retain new customers, starting with teaching them how to use every feature of your product. 6: Check in With Your Customers.

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To drive meaningful customer experience improvements, start with your why

Alida

In many cases, it’s due to lack of alignment, not just in strategy but in the core beliefs that drive CX initiatives. Tune into the C-suite, and you’ll hear different beliefs and drivers for being customer-centric: It’s about our moral obligation to treat customers as we want to be treated. What do you believe?

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What is Customer Lifetime Value and How to Calculate It

ChurnZero

It is the amount of revenue your business will make from a customer over their average lifetime as a customer. In other words, the longer a customer continues to purchase from a company the greater their lifetime value becomes. It costs your business $10,000 to deliver your product to the customer.

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Customer Lifetime Value and Client Retention: What’s the Connection?

CSM Practice

Without that crucial information, you can’t develop an effective customer retention strategy. Enter: Customer Lifetime Value. This metric can act as the starting point for your sales and marketing efforts – and it’s one you can’t afford to skip over. What is Customer Lifetime Value? Don’t panic.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.