article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

article thumbnail

Building a Customer Loyalty Program That Drives Brand Love

Kayako

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance. Sephora beauty insider loyalty program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

article thumbnail

Essential Software Solutions: Navigating the Digital Landscape of the Restaurant Industry

CSM Magazine

How can RFP templates for SCM software and other programs be of help? Point-of-Sale System Every person within an organization will use a point-of-sale system if installed. This program helps the business predict future sales, determine labor needs, and oversee inventory.

article thumbnail

What is More Important: A Good Product or a Good After-Sales Service?

GetFeedback

So, if you make them choose between a good product and a good after-sales service, you’re not on the right path. . Good products keep customers interested, but after-sales service keeps them loyal. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand.

Sales 277
article thumbnail

Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs. Stay on top of your competitor’s programs. Know what they really value.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.