Customers That Stick

SEPTEMBER 18, 2014

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs. Stay on top of your competitor’s programs. Know what they really value.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

InMoment XI

DECEMBER 1, 2021

If a customer isn’t satisfied with the proposed exchange your loyalty program offers, they won’t buy in. For example, according to our CX Trends report , customers are less likely to share their info when a program only offers to make interactions easier, more efficient, or to deliver personalized recommendations.

Loyalty 260

Loyalty Marketing Loyalty Programs Customer relationships 260

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

ShepHyken

APRIL 14, 2024

Many of the articles in these weekly roundups are tied to specific industries. It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Loyalty programs typically offer their members savings or perks.

Net Promoter Score 71

Net Promoter Score Loyalty Programs Customer Service Ecommerce 71

TechSee

JANUARY 7, 2020

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

FiveStars

MAY 13, 2020

Whether you’ve just recently opened a restaurant or have been in operation for many years, the downturn in practically every industry that has been brought about by COVID has made it difficult for all types of businesses to stay open. To make sure that your restaurant survives in the current economy and eventually thrives in […].

Loyalty Programs 52

Loyalty Programs Loyalty Industry Customers 52

Oracle

MARCH 18, 2021

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Leverage loyalty data to create magical moments.

Loyalty Programs 56

Loyalty Programs Loyalty Omni-Channel Connections 56

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. Implement your own loyalty program that rewards and engages, but keep it simple and relevant, tailored to your specific clientele.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Re-engaging the 80%.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Loyalty Programs 76

Loyalty Programs Hotels Customer Service Hospitality 76

QuestionPro Audience

JANUARY 3, 2017

However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Brand loyalty programs have been implemented to engage with new and existing consumers and create long-term relationships. Most airlines such as United Airlines and American Airlines offer snack boxes for purchase.

Airlines 150

Airlines Loyalty Brands Industry 150

SurveySparrow

SEPTEMBER 22, 2022

Well, put simply, it’s the best in the industry. As of 2022, Apple’s NPS score is 72 — almost 20 points higher than the industry average of 54. Loyalty Programs. Another reason for Apple’s high NPS score is its loyalty program, which offers significant discounts on products and services to members.

NPS 59

NPS Net Promoter Score Industry Effort Score 59

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Currency Alliance

MAY 21, 2017

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

CSM Magazine

DECEMBER 20, 2022

Online gambling has become a major industry in recent years, and its success is due in large part to its ability to provide excellent customer service. In this blog post, we’ll explore what we can learn from the online gambling industry about customer service and how it can be applied to other businesses. Consistency is key.

Industry 72

Industry Customer Service Case Study Loyalty Programs 72

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

InMoment XI

DECEMBER 22, 2022

In the customer experience industry, we call capturing customer feedback a “voice of customer” program, and at InMoment—we know that it’s not enough to capture feedback, you need to capture it, understand it, take action, and make sure customers know their feedback is being heard. Step #2: Listen To Your Customer s.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

InMoment XI

FEBRUARY 7, 2024

The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. This method represents a novel and comprehensive strategy for an industry that, for many years, has predominantly focused on survey data, offering a limited perspective. So much time locked inside caused a massive correction.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

SurveySparrow

JUNE 28, 2023

Whether you’re part of the finance industry, healthcare sector, retail, or any other domain, the tenet holds – personalization is not just a powerful, but an indispensable tool to morph how your customers perceive your brand, thereby influencing their buying behavior. As a brand that truly understands and values its customers.

Industry 52

Industry Tips Customer Experience Healthcare 52

InMoment XI

MAY 4, 2023

In another example, a major Asia-Pacific Telecom Co utilized segmentation to align their growth strategy with changing customer needs and, as a result, exceeded revenue goals and cemented their leadership in the industry.

Strategy 295

Strategy Customer Experience How To Loyalty Programs 295

Lumoa

MAY 19, 2022

Online shopping has become the norm across a wide range of industries and this practice is still on the rise. What’s Inside Our State of the Shopping Apps Report The digital revolution has brought a myriad of changes to the retail industry, including the birth of online shopping.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

Retently

APRIL 5, 2024

This is rooted in the advanced capabilities of AI-powered tools with many acknowledging its potential to foster lasting loyalty via improved interactions. Let’s explore how AI is stirring up interest across the retail industry. By offering a variety of incentives, these programs encourage customers to deepen their engagement.

Retail 78

Retail Engagement Strategy Customer Experience 78

InMoment XI

SEPTEMBER 1, 2022

The market may be vast, but there is a finite number of potential customers, so making a good lasting impression is key to keeping the customers you have already won, regardless of the industry you’re in. But a “good” retention rate is highly varied by the industry you’re in. What Is Customer Retention?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

SurveySensum

MAY 19, 2023

NPS allows you to benchmark the bank’s performance with competitors across the industry. How to calculate NPS in banking The calculation of the NPS in the banking sector is the same as in any other industry. A good NPS score can vary depending on the industry, region, and audience. But these are all general benchmarks.

Banking 52

Banking NPS Industry Net Promoter Score 52

Kitewheel

FEBRUARY 11, 2020

There are two core ways that theme parks have gotten smarter about queue management that the travel industry can learn from. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app. There are even lists of the best queues. How do theme parks accomplish this?

Airlines 52

Airlines Industry Loyalty Programs Travel 52

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

InMoment XI

MAY 14, 2022

And that’s where true brand loyalty is born. The same philosophy rings true for more utilitarian industries, such as a leading retail pharmacy. Step #2: Understand Your Industry, Position, and Competition. In the hospitality industry, nobody does this better than a major North American Quick Service Brand.

Brands 493

Brands Loyalty Retail Competitive Advantage 493