Currency Alliance

MAY 31, 2018

How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you are a manager and not an innovator. But innovation – and in particular, digital disruption – is now spelling the difference between the businesses that succeed, and those that fail. Innovation as a policy.

Innovation 40

Innovation Company Loyalty Policies 40

Gravy Analytics

MAY 14, 2019

In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. Knowing that Coach customers are ‘Health Nuts’ and ‘Business Travelers’ might inspire new designs for gym or overnight bags.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

John Paul

JULY 17, 2018

July 17 th , 2018 – Hong Kong – John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). A highly innovative digital self-service solution. Andrew Quake, CEO APAC John Paul. ABOUT JOHN PAUL.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Beyond Philosophy

FEBRUARY 27, 2017

The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Happily, Hilton seems to be on the right track.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

BirdEye

MARCH 24, 2023

A development team can also help with feedback on what potential customers are looking for from products and services in your industry. A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc. equates to $76m USD. USD), against a £30.55m loss[ix].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ERDM

JANUARY 8, 2018

While not at work, Rosenfeld serves as a board member for charity and academic institutions, is an instructor for the SMU CAPE Digital Analytics and Insights Certificate Program, and enjoys traveling with his family. Rosenfeld recently participated in our “ 4 Questions for Marketing Innovators ” series. Why is this so important?

Loyalty 40

Loyalty Analytics Loyalty Programs Travel 40

Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Retail Banking and Financial Services.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

C Space

JULY 2, 2020

Demand is coming back slowly and we’re building in enough capacity to stay ahead of the number of people traveling. General Mills and Conagra Brands are the latest companies to reveal just how in demand the packaged-food industry is during the pandemic.

Brands 52

Brands Airlines Policies Social Media 52

C Space

JULY 21, 2020

The industry hopes the desire to avoid public transport will help to sustain demand for cars, with particularly strong demand in recent weeks for smaller, cheaper used cars worth less than £5,000. What we see across the whole industry is that the used car market is really buoyant.” on July 21. Digital really helped our presence. [We

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

NobelBiz

JUNE 29, 2021

The customer journey is defined as the path traveled and activities done by a prospect or client from the moment he or she recognizes a need until the purchase act. For example, a loyalty program that may be utilized in-store as well as online. A mapping approach can be used to do this.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

C Space

SEPTEMBER 21, 2020

The fashion industry made its own mistakes. Because we have that immediacy and are increasingly a video-first platform we saw really interesting innovations from clubs and broadcasters to try and stay connected to fans,” said Theo Luke, director of content partnerships in EMEA at Twitter. That is the reality. We created a monster.”

Brands 40

Brands Sports Fashion Video 40

Currency Alliance

FEBRUARY 26, 2021

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about. The incentives industry was born out of this marketplace transformation – where scarcity basically disappeared. So, with competition across nearly every category, all companies now need a loyalty strategy.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 17, 2019

That same growth-hacking approach – a trademark of Silicon Valley firms – has led to some important advances for the entire industry to observe. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

JULY 13, 2022

Your customers travel through such touchpoints that result in them buying. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Thanks to digital innovation, there are numerous options for engagement channels and customer touchpoints. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Customers want choice.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

MAY 9, 2022

The next decade will see even more accelerated innovation around the API economy, and those companies that can adapt to constant change will outpace their competitors. . To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. This is so true.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. The souk , the shopping mall, Online Travel Agencies, and Amazon.com are all testament to this reality.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

BirdEye

DECEMBER 8, 2023

The revenue for the carpet cleaning business industry is expected to be $6.6 Vehicle branding – This acts as a moving billboard and increases visibility as the vehicles travel through different neighborhoods. billion in 2023 alone. Create branded merchandise – This constantly reminds you of your carpet cleaning business.

Tips 57

Tips Strategy Marketing Social Media 57