One Millimeter Mindset

OCTOBER 22, 2018

Frequently, the stage for customer disloyalty is set because front-line employees have no control over leadership and management decisions. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

SurveySensum

SEPTEMBER 26, 2023

As a product manager, this can be a disheartening experience. Imagine this scenario: Sarah, a dedicated product manager, launched a cutting-edge SaaS platform with an intuitive user interface and robust features. For example, create content for marketing managers that focuses on how your product can improve their marketing campaigns.

Strategy 52

Strategy Management User Experience Measurement 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ClearAction

DECEMBER 11, 2016

And so it is with every one of the groups in your company that is managing part of the end-to-end customer experience. Business results are correlated with coordination of customer experience management methods. So there are typically 2 things out of tune: (A) coordination among managers of various CX efforts. (B)

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

SurveySparrow

JANUARY 13, 2021

If you are not sure where and how to start with an eNPS system, we’ve got you covered! Here’s how you can use eNPS to calculate employee engagement and bring changes accordingly. How to Calculate eNPS Effectively . What is a Strong Company Culture and How to Measure It with eNPS.

Net Promoter Score 52

Net Promoter Score Culture How To Effort Score 52

Happy or Not

JANUARY 3, 2022

Customers are returning to on-site experiences and spending more on goods such as home equipment due to the decrease in travel. . The “one size fits all” approach no longer applies, and businesses need to seriously consider how to best serve different types of customers. How to differentiate.

Omni-Channel 69

Omni-Channel Ecommerce Loyalty Programs Roadmap 69

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed.

Travel 52

Travel System Loyalty Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc. The problem with CLOs.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? A marketing manager is often involved in developing a marketing plan.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SurveySensum

JANUARY 26, 2024

Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. Develop content like how-to videos, tutorials, guides, etc that help customers in their decision-making process. Produce informative resources, such as how-to guides, e-books, blog posts, and tutorials.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. But how to deliver great retail customer experiences? But how can you understand your customer’s satisfaction levels and identify areas for improvement?

Retail 52

Retail Survey Tools Customer Experience 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. How to retain these customers? That’s not to say that loyalty programs are not an important element in the retention strategies toolkit.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. How can we call that success?

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Travel-Sick. “I Weary traveller. “I Getting a passenger from A to B. It seems so simple.

Travel 40

Travel Course Customer Experience Airlines 40

Talkdesk

JULY 31, 2017

Our customers have new titles: They’re not just VPs of Service who manage the operations of call centers. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What are some of the good use cases you’ve heard around SMS and how it was effectively weaved into customer service?

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

Our customers have new titles: They’re not just VPs of Service who manage the operations of call centers. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What are some of the good use cases you’ve heard around SMS and how it was effectively weaved into customer service?

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

SurveySparrow

JANUARY 5, 2021

They’re not aware of the benefits of employee experience, or they don’t know how to measure the returns on employee experience. Returns on employee experience mean having the proper employees’ experience management strategy to improve their employee journey. Before the pandemic, remote work was a dream for many of us.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

SurveySparrow

JANUARY 7, 2021

Before the pandemic devastated us, most businesses weren’t aware of how to keep customers engaged for the long run. 52% of customers are changing their purchasing behavior, and 65% are postponing travel and purchases. As people are spending more time online these days, Netflix managed to gain 15.8

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

ShepHyken

JANUARY 20, 2020

The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff.

Loyalty Programs 120

Loyalty Programs Customer Service Effort Score Self Service 120

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. How to compete.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

SmartKarrot

JULY 6, 2022

It’s crucial to consider your organization’s travel requirements for the workforce. Additionally, travel expenses were virtually eliminated from budgets due to the pandemic. Q 9: What is the best way to manage loyalty programs and customer feedback? Concluding Thoughts.

Chief Customer Officer 10

Chief Customer Officer Self Service Roadmap Customer Success 10

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

SEPTEMBER 25, 2020

How to increase sales using surveys: 1. You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one. Integrate loyalty programs into your surveys: Loyalty programs are a great way to not only increase your retention rate, but also to improve your sales.

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

West Monroe

AUGUST 23, 2017

In other words, a travel card offering 2X points/miles on all purchases is offering roughly the same value as a 2% cash back card (assuming you have no rewards preference – more on that later!). Typical redemption options include cash back, statement credits, travel, gift cards, and merchandise. Redemption Value. Card Network Benefits.

Banking 40

Banking How To Airlines Travel 40

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. I co-founded Currency Alliance seven years ago based on two bets.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52