article thumbnail

How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. How do we talk about the value of what we do?

article thumbnail

5 Common Sales Challenges and How to Overcome Them

Integrity Solutions

No matter how rapidly and dramatically external events may change, the top sales challenges seem to stay the same, year after year. Why aren’t salespeople and sales organizations able to make much headway in overcoming these common struggles? But the sales challenges persist. Sales Quota Achievement.

Sales 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose a Partner for Your CX Program

InMoment XI

You need to develop a well-defined and quantifiable approach to measuring the ROI of CX initiatives, which is essential for securing ongoing support and funding from senior leadership. But as any CX professional knows, tracking the performance of your CX program is only half the battle.

How To 260
article thumbnail

Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
article thumbnail

The Importance of Active Listening in Sales

Integrity Solutions

Effective sales conversations, however, are rooted in a mindset of listening to understand. Let’s explore why that distinction is so fundamental in sales, and what you can learn about active listening in sales from the best sales coaches. Together, we then developed a solution about how to move forward.

Sales 84
article thumbnail

The First 90 Days: How To Excel In A Customer Leadership Role

Blake Morgan

           From Chief Experience and Chief Customer Officers to Customer Experience leaders, more companies are creating customer leadership roles. One of the most crucial foundational steps in customer leadership is creating a system for gathering data and feedback.

article thumbnail

Feedback Matters: How To Add Customer Insights and Metrics to Your Leadership Strategy

Blake Morgan

Is your leadership strategy guided by data or simply a shot in the dark? Internal insights and customer feedback are essential to building an effective customer-focused leadership strategy. Diana Brown, SVP of Sales Operations and Customer Experience at XPO, involves leaders with the data through feedback loops.