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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization.

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How to Choose a Partner for Your CX Program

InMoment XI

The scale of your CX program should align with your organization’s resources, goals, and customer base. You need to develop a well-defined and quantifiable approach to measuring the ROI of CX initiatives, which is essential for securing ongoing support and funding from senior leadership.

How To 260
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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Harmonizing sales and CS to drive revenue growth and deliver value

Totango

We know that sales and customer success (CS) teams must work together to drive revenue growth and expansion. How teams accomplish this challenging dance, however, is an ongoing question.

Sales 71
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How to Effectively Capture the Power of Customer Experience ROI

Customer Bliss

Uniting the leadership team in the purpose of delivering one-company experiences and connecting it to business growth occurs with my clients when we can simplify the “why” behind this work in a manner that they can stand behind and communicate as their own. Pivotal Leadership Shift: Elevate Customers as Assets.

ROI 245
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Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. Customer Centric Quotes The first set of quotes about customer experience highlights the importance of focusing on the customer.

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Strategic customer success: minimizing post-sale chaos with Tim Conder.

ChurnZero

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Without making those choices upfront, you’ll find it hard to create a good customer experience and scale it, and you’ll easily fall into the chaotic trap of “doing what it takes”. A: First, it matters how you recruit.

Sales 52