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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. It encompasses a wide array of data types, such as text, audio, images, and video content, making it difficult to analyze using conventional methods.

Analytics 488
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Struggling to Generate Leads through Video Marketing? Discover Strategies That Work

SurveySparrow

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Video 95
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Adding Video Feedback: Put a Face to Feedback and Hear the Story Behind the Metrics

SurveyGizmo

Getting valuable feedback requires collecting a variety of information and distilling that information into meaningful metrics. Still, you may miss important feedback that would easily be discovered with face-to-face interactions. By collecting video responses, you can make informed decisions based on audience storytelling.

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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

Participating users are called Local Guides, and they share their knowledge and customer experiences by writing reviews, adding pictures and videos, updating information found on business listings, and answering questions about various locations on Google Maps. The Local Guides program is for individuals, not businesses.

Strategy 260
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. Unstructured data is so important because it represents such a large portion of the total amount of data you will interact with. What is Unstructured Data?

Data 260