article thumbnail

How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Brand #Marketing #Engagement Click To Tweet.

article thumbnail

InMoment (integrated) Experience: Changing The Game

InMoment XI

Major Hospitality Conglomerate Masters The Art of Engagement At the heart of one of the biggest dining, entertainment, and hospitality conglomerates in the nation lies a balanced approach to customer feedback: they’ve mastered the art of both reactive and proactive engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

article thumbnail

Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

article thumbnail

How to Conduct Business Development for Hospital

Andrew Mcfarland

Employer-hospital partnerships. Employer-hospital partnerships have several benefits for both the hospital and its employees. For example, employer-hospital alliances can provide the employer with access to more health care services while lowering the costs associated with health care. Social and mobile marketing.

article thumbnail

The Benefits of Customer Service Outsourcing for the Hospitality Sector

CSM Magazine

There are several benefits to outsourcing customer service in the hospitality industry. Read on to learn more about the benefits of outsourcing customer service in the hospitality industry. Hospitality businesses need to focus on delivering high-quality service to their customers in order to keep them satisfied and coming back.

article thumbnail

How Emotion-Driven Innovation Increases Customer Loyalty

Customer Bliss

Ah, the hospital gown. They work at understanding the emotions that are native to certain customer experiences, such as wearing that gown at a hospital or doctor visit. And with all of this comes greater sales growth: up to 85% higher than competitors who have not engaged emotionally with customers.