Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. The following is a Best of 360Connext post. Consider yourself as a loyal customer.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. This is an interesting article on how a gift can create a psychological impact, increase loyalty and more. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 139

Customer Service Loyalty Programs B2B Competitive Advantage 139

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. Contextual relevance drives customer engagement. Personalize Based On Past Behavior to Drive Loyalty. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Customer Bliss

OCTOBER 11, 2016

Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Mark leads Hilton’s customer strategy as SVP and global head of loyalty & partnerships. Power-winning guest loyalty program. Episode Overview.

Chief Customer Officer 0

Chief Customer Officer Hospitality Industry Travel 0

InMoment XI

JANUARY 17, 2024

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. More on this later.) Guest experiences impact reputation.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Michelli Experience

NOVEMBER 8, 2017

In her Forbes.com article titled How Gratitude Advances Marketing and Business, Cheryl Conner notes that business leaders should: Go for gratitude first, and loyalty will follow. But two-thirds of marketers view loyalty programs as a way for consumers to demonstrate their loyalty to brands. Gratitude and Business.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Currency Alliance

MARCH 24, 2020

Currency Alliance is offering fee-free exchanges of loyalty currencies, between travel and non-travel brands, for the next six months. But there are things we can do to ease the financial stress of those most affected, give customers hope, and proactively manage loyalty program liability. Implementation details.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

Magellan Solutions

FEBRUARY 11, 2021

Many potential customers are going to notice and engage through social media. Engaging with your followers. Below are some of the customer service we offer: Loyalty programs. Entering details for hospital use. Social Media Management. It is important to be able to connect with people while staying relevant.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

Experience Investigators by 360Connext

MAY 4, 2015

The conference attracted some of the biggest names in customer centricity from all over the retail, hospitality, and financial service industries. You have loyalty programs, a no-questions-asked refund policy, customer satisfaction surveys, and perhaps even greeters. They’re satisfied beyond doubt, but are they engaged ?

Customer Experience 110

Customer Experience Customer Journeys Conference Retail 110

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Comm100

SEPTEMBER 22, 2016

Designer and consultant, Matt Watkinson, will teach you how to make changes and improvements to your customers’ experience through his casual and engaging writing style. Creating Customer Loyalty. But the true purpose of every support team venture is to create customer loyalty. Loyalty 3.0: Customer Service Culture.

Customer Service 100

Customer Service Case Study Gamification Culture 100

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Strativity

SEPTEMBER 26, 2014

It’s true that the Business Buyer may emphasize emotional engagement less than the Consumer. This applies to anti-wrinkle cream, mortgage deals from your bank, and hospital follow-ups alike. Create a convincing loyalty program. Sephora’s solution? Ask the same questions in emails that you would in-store.

Customer Experience 40

Customer Experience Customer Centricity Hospitality Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

West Monroe

JANUARY 1, 2024

Email LinkedIn Twitter icon Facebook printer copy Print this page Listen to "Digital's Role in Engaging Customers—Before They Need You" on Spreaker. About the episode How do you connect with and serve patients when they’re not sick or in the hospital?

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Kayako

MAY 30, 2017

Instead of implementing a “loyalty” program that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. Customer loyalty programmes…why bother! This will drive loyalty more than rewards programs.

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

Retently

FEBRUARY 21, 2024

By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. Key Takeaways “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Qualtrics

JUNE 26, 2020

Koç Holding incorporates more than 40 subsidiaries operating in sectors such as oil refinery, automotive production, durable goods, financial services , hospitals , retail , hotels , higher education , and more. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

ProProfs Chat

DECEMBER 21, 2020

Where have your sales and marketing strategies failed to keep customers engaged with the brand? In case you have been facing this, it is time to revise your marketing strategies that attract the right engagement for your brand. Your customer loyalty will increase manifold when they see that you are 100% honest with them.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

SurveySensum

AUGUST 24, 2023

Instant Gratification Through Automated Messaging – Airbnb In the realm of hospitality, Airbnb stands out for its innovative approach to reducing customer effort. This self-service tool eliminates the need for manual searches and enhances user engagement by delivering instant, accurate assistance.

Self Service 52

Self Service Brands Effort Score Airlines 52

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

ShepHyken

JANUARY 4, 2024

Customers can instantly see the benefits of their online savings account and engage in transactions without friction. Such user-friendly features not only improve the overall UX but cement a bond of loyalty between the user and the platform. Engagement rings are deeply emotional purchases. The result?

Loyalty 64

Loyalty Strategy Customer Retention Social Media 64