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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

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Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. For every four sprints for technology, do one for dashboards to make them better,” he said.

Culture 147
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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Why You Need To Design CX Change, Not Just Do It

Storyminers

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Culture 113
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Don’t Do Digital Transformation, Design It

Storyminers

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. For every four sprints for technology, do one for dashboards to make them better,” he said.

Culture 100
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Deliver Your Food, And Your Customer Experience, The Right Way

Second to None

These brands earn their profits solely from the restaurants, with no added charge to the customers. The new-delivery model connects customers with restaurants in a similar fashion, but on top of that they also take care of the delivery process, opening the amount and genres of restaurants available to consumers.

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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

Knowing these customer preferences, behaviors, and expectations will help you shape your marketing strategies. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices.