article thumbnail

Voice of Customer Matures, But…

InMoment XI

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Some things do get better with age, and a finely-honed VoC initiative is no exception. This is a reminder, however, to continue sweating the small stuff.

article thumbnail

Voice of Customer Matures, But…

InMoment XI

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Some things do get better with age, and a finely-honed VoC initiative is no exception. This is a reminder, however, to continue sweating the small stuff.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Voice of Customer Matures, But…

InMoment XI

It has been a joy to watch our clients’ Voice of Customer initiatives season and mature over the last few years. Some things do get better with age, and a finely-honed VoC initiative is no exception. This is a reminder, however, to continue sweating the small stuff.

article thumbnail

When CX Value Is Hard to Find: 3 Truths You Need to Hear if Your CX Program Isn’t Moving the Needle

InMoment XI

In a similar fashion, managing experiences only focuses on understanding the customer or reacting to their interactions. But how does this ensure that customer problems are solved not just in one case but in all future iterations? Many businesses keep tabs on endless amounts of metrics. And that’s valuable information!

Fashion 493
article thumbnail

5 Mistakes to Avoid in your Voice of Customer Program

PeopleMetrics

Poor program design: Many Voice of Customer (VoC) programs are not designed well. SurveyMonkey was not designed for a VoC effort and the customer will feel that. As will employees. Responding at an individual level is a core recommendation of PeopleMetrics.

article thumbnail

Don’t Do Digital Transformation, Design It

Storyminers

Marketers are in a good position in orchestrating this sort of systematic change because they’re good at understanding buyer’s needs, implicit and explicit, Wittenstein continued, adding that CMOs should be responsible for injecting the voice of customer and buyer in technology development. “If

Culture 147
article thumbnail

Weathering the Negativity Storm

CX Journey

Make it clear you will keep your course in a calm and positive fashion. Be prepared to face dark clouds of negativity in a proactive, positive, productive fashion. customer experience voc voice of customer' It takes strength to stay calm, but don’t squander energy on negativity.

Fashion 158