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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

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NPS: Achieving Brand Loyalty by Closing the Feedback Loop

Kayako

Loyalty takes time. It takes energy, effort, and a willingness to understand. Fortune magazine published an article titled Why Startups Fail, citing post-mortems done on 101 startups. The second question gives space for people to share how they really feel: What’s the primary reason for your score? But here’s the secret.

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

Getting to Know CX Software CX software includes applications and platforms that aim to enhance customer interactions, elevate satisfaction levels, and foster loyalty. With access to a customer’s interaction history, agents can provide personalized responses that are both relevant and contextual, fostering trust and loyalty.

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Sainsbury’s New Loyalty Scheme: How Does the Supermarket Stack Up for Customer Service?

CSM Magazine

Sainsbury’s Nectar Card loyalty scheme is set to be switched up by offering cheaper deals for members, in an effort to rival Tesco’s Clubcard format and satisfy customers struggling with the cost of living crisis. out of 100. out of 100. ” across live chat, email and telephone calls.

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Effort and Responsiveness in Customer Service Impacts Customer Loyalty

CSM Magazine

However, if and when they do, they want them solved with as little effort on their behalf as possible. Hand in hand with speed of resolution and responsiveness is the customer’s evaluation of the quality of service they receive, which in turn impacts customer loyalty. Effort matters. Fast forward to today.

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