Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Granted, such efforts have underpinned the early successes of neobank startups.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Moreover, if you visit their website, you’ll see that their review rate scores a near-perfect 5-star rating and is trusted by more than 100 large companies worldwide.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

CSM Magazine

MAY 17, 2023

This, in turn, fosters customer loyalty and positive word-of-mouth recommendations, ultimately driving profitability. As a result, businesses can effectively drive customer satisfaction and loyalty, paving the way for sustained success in today’s competitive market.

Customer Service 52

Customer Service Net Promoter Score Customer Service Representative Customer Satisfaction 52

ProProfs Chat

JUNE 30, 2020

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyalty programs. Increase customer satisfaction score. Books on Building Customer Loyalty. Customer Loyalty: How to Earn It, How to Keep It.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49