article thumbnail

The Science and Art of CX Goal Setting

InMoment XI

Outcome goals usually focus on obtaining a score on a specific measure such as overall satisfaction with a given transaction (e.g., What Is Your Current Score? One of the first things to consider is where is the score now? but only 2 points if the current score is 80 (100 – 80 = 20. What Are the Past Trends in the Score?

article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. However, many people with that understanding don’t invest the time, effort, or resources needed to actually take action on that understanding. What’s the difference? Well, I would say understanding is a bit passive. It’s to make real changes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

So, how can your business win over this growing contingent of experience-focussed customers? From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Fine-tuning your CX elements is a constant exercise.

Strategy 208
article thumbnail

How to Track Customer Effort for Every Transaction

Kayako

Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. Sending a Customer Effort Survey. Transactional metrics.

article thumbnail

Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Employees know when their processes are burdensome or require too much effort. Explain how to review the map and what might be most interesting or surprising for employees to learn. But explaining how you measure Net Promoter Score (NPS) and how that can help predict how happy and loyal customers will be is helpful.

article thumbnail

How To Measure Customer Emotions

Beyond Philosophy

We discussed how to measure customer emotions on our recent podcast. Today we will discuss how to measure feelings, which feelings you should measure, and where and when you should measure them. How Do We Measure a Feeling? The most common way to measure emotion is the Net Promoter Score (NPS). The scale is 1-10.

article thumbnail

Customer Experience Planning: Ask These Reflection Questions

Experience Investigators by 360Connext

I know plenty of people who go through these exercises from a personal and professional standpoint. Regardless of the ups and downs and unique challenges of 2020, a year-end review is a good exercise for customer experience leaders. Did a higher Net Promoter Score (NPS) lead to an increase in retention ? What goals did we miss?