What Is a Unified Customer Experience and How Can It Benefit the Bottom Line?
Kayako
SEPTEMBER 23, 2022
The customer relationship management space is buzzing with tips about providing a unified customer experience, but what exactly does that mean in the context of customer experience management (CXM)? Simply put, a unified customer experience is when customers feel like they are interacting with a single company, regardless of their channel. The reality is that it takes quite a bit of work to accomplish a unified experience in today’s digital environment.
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