Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 442

Customer Experience Customers Customer Experience Management NPS 442

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Customers Marketing Customer Journeys 59

ShepHyken

DECEMBER 27, 2022

Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. She shares findings from Authenticx’s Customer Voices Report and how organizations can use data to drive customer experience strategies. Are customer surveys worth it?

Customer Centricity 126

Customer Centricity Customer Experience Customer Voice Voice of Customer 126

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Customer Experience 445

Customer Experience Net Promoter Score Customer Journeys Customers 445

inQuba

OCTOBER 17, 2018

For Rob Lewis, vice president of Beaurepaires, a network of 230 Australian tyre retail outlets owned by Goodyear, the idea of customer centricity was something the company desired, but didn’t really know how to go about implementing. The post Beaurepaires and inQuba: Embracing Customer Centricity appeared first on inQuba.

Customer Centricity 45

Customer Centricity Net Promoter Score Customers NPS 45

PeopleMetrics

JANUARY 14, 2015

The same can be said of customer centricity. Customer centricity doesn’t happen overnight. If you want to build a customer-centric culture at your company, then you’d better be able to live with process and incremental improvement. It requires ongoing effort and commitment. Seeking Result: Must Love Process.

Customer Centricity 48

Customer Centricity Culture Customers Customer Experience 48

PeopleMetrics

JUNE 10, 2021

Collecting customer feedback is one thing. Measuring and managing that customer feedback is quite another! And if you want to be customer-centric, you need to make sure you're doing all three.

Feedback 71

Feedback Customer Centricity Customers Management 71

Oracle

MARCH 29, 2019

Hi, this is Ian Golding, Global Customer Experience Specialist, bringing you episode 28 of Unforgettable, the series that’s all about delivering great customer experiences. Customer-centric organizations recognize perhaps the most important competency in the aspiration of becoming sustainably customer-centric is measurement.

Customer Centricity 40

Customer Centricity Measurement Customers Net Promoter Score 40

Lumoa

FEBRUARY 20, 2018

Not many of them understand that customer experience race is not a sprint, but a marathon. Second, you often have to work across functions, geographies or customer segments. If you want to bring customer voice into your organization, recruit a cross-functional team and consistently work on understanding the customer needs.

Customer Experience 376

Customer Experience Customers NPS Customer Experience Management 376

Verint

AUGUST 21, 2017

Many organizations today want to effectively embed the voice of the customer into daily activities—their effectiveness will largely depend on how well the senior executive team embraces the CX effort. In fact, if I had to select a single characteristic of a truly customer-centric company, this would be it.

Customer Centricity 60

Customer Centricity Customers Culture Voice of Customer 60

PeopleMetrics

AUGUST 25, 2015

Work with your crew to build a customer-centric culture. For potential customers, you’re one of many ships at sea. A culture centered on customer centricity creates a competitive advantage. Because customers form opinions in every interaction with your business, focusing on improving those interactions is crucial.

Customer Centricity 48

Customer Centricity Customers How To Customer Experience 48

InMoment XI

JUNE 21, 2022

In the last keynote of the day, the CEO of JAX Tyres & Auto , Steve Grossrieder, described how their business is layering together voice of customer, voice of employees, and even voice of franchisees for a complete view of the customer journey.

Customer Experience 260

Customer Experience Customers Feedback Customer Centricity 260

SurveySparrow

JULY 27, 2023

Did you know that customer-centric companies are 60% more profitable compared to their competitors? Imagine this: You have a business, and you want to truly understand what your customers need, expect, and prefer. This is where the voice of the customer (VOC) comes in. How Do You Get a Good Customer Voice?

Customers 52

Customers Customer Centricity Customer Satisfaction Customer Voice 52

ijgolding

JANUARY 17, 2017

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework. Voice of the Employee measurement.

Customer Experience 168

Customer Experience Customers Customer Centricity How To 168

Oracle

AUGUST 7, 2018

Innovation must now focus on the customer. A customer-centric mindset puts customers at the center of a business’s thinking, decision making, and actions to improve customer experiences and enhance value. Applying customer centricity to innovation means solving customer problems and unmet needs.

Customer Journeys 111

Customer Journeys Innovation Customer Centricity Customer Experience 111

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

Customer Experience 324

Customer Experience Customers Customer Centricity Self Service 324

Verint

SEPTEMBER 21, 2017

“Customer experience is moving into the back office’s purview. Next-generation back offices balance customer centricity with operational efficiency,” states Minkara. The challenge is to build customer centricity while still balancing operational efficiencies.

Customer Centricity 37

Customer Centricity Customers Customer Experience Customer Satisfaction 37

ShepHyken

FEBRUARY 4, 2020

Positive change within customer experience and company culture must start from the top. Quotes: “Infuse the customer voice within the development of new products. Make sure the customer is at the table right from the beginning.”. Executives must be fully on board for it to become a part of the culture.

Customer Experience 132

Customer Experience Customer Service Customer Centricity Customer Voice 132

Kayako

JULY 30, 2018

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Customer Experience 125

Customer Experience Customers Marketing Net Promoter Score 125

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.

Customer Experience 195

Customer Experience Feedback Customer Centricity Effort Score 195

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox?

Customer Centricity 80

Customer Centricity Tools Customers Customer Journeys 80

Alida

JULY 16, 2018

S haped through a national campaign “ What matters to you, matters to us” to understand what Australians expected of Australia Post, Australia Post created four resounding customer commitments, which can be found in every post office and part of the business: Seamless customer experiences, especially the parcel delivery experience (92% people care).

Chief Customer Officer 100

Chief Customer Officer Customer Experience Customer Centricity Customer Voice 100

Gainsight

MARCH 15, 2022

Sometimes finding out if they’re walking the talk is as easy as asking a leader what their definition of a customer-centric company is and getting them to provide real-world examples of what they’ve done that makes them customer-centric. The Volume of the Customer Voice.

Customer Success 59

Customer Success Customers Company Customer Centricity 59

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business.

Customer Experience 208

Customer Experience Trends Customers Customer Insights 208

SurveyGizmo

DECEMBER 2, 2020

The partnership enables Alchemer customers to capture customer-recorded video feedback to help transform their businesses into customer-centric organizations. . Video has become a critical component in world-class VoC systems and integrating Voxpopme into Alchemer ensures customer voices are heard and actionable.

Feedback 52

Feedback Video Customer Centricity Customers 52

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Customer Experience 286

Customer Experience Customer Journeys Net Promoter Score Omni-Channel 286

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience.

Tips 295

Tips Customer Experience Feedback Culture 295

ChurnZero

JULY 2, 2020

The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer. Q: How do you know if you’re successfully putting the customer at the center of your organization?

Customer Centricity 98

Customer Centricity Customers Customer Experience Customer Success 98

Confirmit

JANUARY 15, 2020

If you’re interested in learning how it feels to partner with Confirmit’s global team of innovative, collaborative and customer-centric professionals, take two minutes to hear from some of our existing customers. Voice of the Customer Voice of the Employee Market Research Videos.

Customer Centricity 52

Customer Centricity Customer Voice Case Study Customer Experience 52

ChurnZero

JUNE 14, 2023

No other team understands your customers like your customer success team. If you aspire to become a more customer-centric business—not just now but also in the long term—your CS team should collaborate more with other departments. While 83.1% collaborate with finance teams. Invest in a long-term competitive advantage.

Customer Success 52

Customer Success Customers Customer Voice Customer Insights 52

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

Customer Experience 337

Customer Experience Customers Customer Journeys Metrics 337

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journeys 146

Customer Journeys Customers Customer Experience Customer Centricity 146

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience.

Tips 182

Tips Customer Experience Feedback Culture 182

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience.

Tips 182

Tips Customer Experience Feedback Culture 182

Confirmit

JUNE 13, 2018

This report, Why Paying Employees for Delivering Good CX is a Bad Idea, May 2018, Forrester , recommends better ways for driving customer-centric behaviors that improve CX delivery and guides CX pros on weaning their organizations off monetary CX incentives. All Industries Voice of the Customer Voice of the Employee Analyst Insight.

Customer Centricity 40

Customer Centricity Customer Voice Customer Experience Customers 40

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Customer Experience 160

Customer Experience Customer Journeys Net Promoter Score Omni-Channel 160

SurveyGizmo

NOVEMBER 18, 2020

There might be times where a customer is having an issue and mentions this in the feedback, where our support team can then take action and reach out to assist. No matter what may be mentioned in that feedback survey, the customers voice is heard. Profound Effects.

Feedback 92

Feedback NPS Survey Customer Centricity 92