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5 Tips for Building a Best-in-Class Product-Led Growth Strategy

Gainsight

Product-led growth (PLG) strategies are making waves in the SaaS industry—and that’s good news for SaaS product leaders and managers. By placing your product at the center of your growth strategy, your team can boost customer satisfaction, increase renewals, and lower acquisition costs. What is a product-led growth strategy?

Tips 52
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How high-tech and software firms can bounce back from retention challenges

West Monroe

There are also questions around the ownership and accountability model for renewals: for example, whether renewals should reside within sales or customer success, if a separate renewals function is necessary, and what the accountabilities/remits for renewals should be between customer success managers and sales reps when both are responsible.

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

However, given her CS background, Gabby never envisioned herself becoming a CEO, as she explained during her keynote session, “ The new ‘C’ in CEO ” at ChurnZero’s Customer Success Leadership Summit, BIG RYG. You understand the customer, and you understand the strategy. I just don’t.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. Then, we’ll walk you through three steps for creating a solid customer experience strategy.

B2B 107
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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

You need to sort through and prioritize piles of feedback from employees, customers, and stakeholders. Customer feedback loops root your strategy in data that matters. Customers feel valued. When you listen to customers and incorporate that input back into your product, it can make them feel more valuable.

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How To Make the Most Out of User Analytics With Gainsight PX

Gainsight

Pressure is pushing down on product leaders and managers to deliver an unbeatable user experience—and for good reason. Mastering the user experience can drive up everything from revenue and engagement to product growth. Why are user behavior analytics important? How can you leverage user analytics and drive growth?

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5 Ways Product-Led Growth Will Help You Generate Expansion Revenue

Gainsight

It also positions your product firmly at the core of your company’s growth strategy. To secure more expansion revenue, product managers need to put the product at the center of the customer experience at every stage of the business–from acquisition all the way to expansion. It improves user experience.