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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

For most customer success departments, the internal department you work closest with and most often is definitely sales. Actionable ways to bridge the gap between customer success and marketing. Vendors have been asking customers to speak for them at conferences or on webinars for decades, so this one isn’t new.

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Why Now is the Time to Invest in Customer Success

Totango

All companies are going through the exercise of evaluating their investments, deciding what to cut and what to keep, what strategies to use, and simply, how to weather the storm. We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business.

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13 Customer Success Manager Skills to Look for When Hiring

Totango

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

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Reducing Customer Churn: Do You Need Prediction, Interpretation, or Both?

InMoment XI

In the world of customer experience, predictive modelling means using data to predict the future needs, wants, and behaviours of your customers and employees. My name is Ton Luijten, and I’m a Customer Success Director for InMoment, as well as the Data Science Lead for the APAC region.

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The Customer Success Roadshow and You: Why CS Leaders Need to Go on Tour

Education Services Group

Customer Success leaders have a lot in common with rockstars. customers). As a CS leader, you might not be as familiar with that last quality, but I can promise you that going on tour is an extremely valuable exercise that more of us can – and should – take advantage of. We’re all excellent storytellers. We know this.

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Webinar Q&A Recap: Demystifying Customer Success from the Board’s Eye View

Education Services Group

Speaker: Joanel Bernardo, VP of Customer Success at Sunstone Partners. In this month’s Customer Success Unlocked webinar, Joanel Bernardo joined Marley Wagner and Peter Armaly to share her insights and advice for leaders who sit at the apex of Customer Success and Private Equity. .

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Customer Success Storytelling leverages Customer Experiences

One Millimeter Mindset

Customer success storytelling leverages customer experiences. These stories portray the actual experiences an organization’s own customers have, when working with that organization. How can organizations capture their customer success stories ? Nothing artificial. Honestly told. Non-sensationalized.