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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Nominate excellence in CX!

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What does customer relationship *really* mean to you?

Alida

But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. Let’s consider the metaphor of personal relationships. Not really.

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A Guide to Customer Loyalty Programs  

Kitewheel

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

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Top 7 Ways to Build Long-Lasting Customer Relationships

ProProfs Chat

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. With strong customer relationships in place, a business gets to: Increase customer base. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

Exercise, stress management, and eating specific foods can boost our serotonin. Levels of this chemical impact how a customer assesses the pros and cons of a decision. Serotonin is a reminder that brands need to reinforce customer purchases and provide information or incentives that make the purchase more justifiable.

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Why Great Service is a Trap That Will Ruin Your Business

Steve DiGioia

This includes hiring and training staff to deliver the desired level of service, developing and implementing customer service protocols and procedures, and investing in customer relationship management systems to track and manage customer interactions.