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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

Functionality versus customer experience: Do they belong together? They use their cars for the same reason: daily transportation. And both dealerships – Ford and Ferrari – provide stellar customer service. While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example.

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National Grid sparks customer engagement with interactive and forward-looking sustainability initiatives

Maru Group

Transparency is important in building customer trust so they can adopt sustainable practices. How do you engage customers in a low-engagement, highly regulated industry? Their objective is to transfer energy without interruption to customers and maintain the overhead electrical lines and gas pipelines that do this.

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The symbiotic evolution of EVs and the energy grid

West Monroe

The integration of EVs into the energy grid represents a significant shift in how we think about transportation, energy consumption, and the digital capabilities that bind them—the future of EVs is inextricably linked to the readiness and responsiveness of the grid, and that relationship that will define the next era of energy management.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness. By using the latest technology to combine creativity and customer engagement, businesses can increase their brand’s influence with these OOH marketing strategies.

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Customer Engagement Solutions Continue to Gain Momentum

Verint

Fresh off its Engage Global Customer Conference at the Loews Royal Pacific Resort in Orlando, Florida, Verint announced a new industry analyst evaluation, solutions honor and series of customer wins, reinforcing that customer engagement continues to drive competitive advantage and better overall experiences.

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Customers Don’t Care About the Details; They Care About the Destination

ShepHyken

The point is most customers don’t care as much about the details of the journey as they care about the destination. Here’s another example, which has nothing to do with a journey but does have to do with an overload of details that can hurt a sale or erode the customer experience. Follow on Twitter: @Hyken

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4 Innovations Enabling Truck Roll Optimization

TechSee

Absolutely, your customers aren’t happy to wait for service. Of course, in-person contact puts employees and customers at risk. Here are four truck roll optimization innovations to consider to improve customer experience, save a massive amount of money, and keep employees and customers safe. . Yes, they cost a lot.