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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion.

Report 92
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How to Invest in Customer Experience in 2023

Blake Morgan

Among the top digital investments are customer relationship management (CRM) systems, AI, and customer analytics. Digital experiences make interactions more convenient for customers and allow them to fully experience a brand, regardless of the channel they use.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. You may also want to recreate or update your brand personas.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

B2B 99
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Guest Post: 14 Ways to Improve Customer Experience in Flexible Workspaces

ShepHyken

Transparent Pricing and Flexible Agreements Customers appreciate transparency in pricing and flexible lease agreements, so be sure to clearly outline the costs involved, including any additional fees for amenities or services.

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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

In such cases, CX study design is based on the collective domain knowledge of clients and our experienced researchers (in addition to social chatter) to understand what aspects should be measured, quantified and analyzed on an ongoing basis to keep a pulse on customer relationship performance.

Brands 52
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Beware of Assumptions About Your Customers

Wired and Dangerous

” Never assume you know what customers value. Customers changed its character completely. . “I think if you asked your guests,” he pointedly told the front desk clerk, “I guarantee you they will tell you that the last thing they want at five in the morning rushing to catch the hotel shuttle bus is a proper farewell!”

Hotels 91