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Insights Utilization Rate Drives Growth Through Customer-Centric Organizations

ClearAction

Insights Utilization Rate Drives Growth Through Customer-Centric Organizations Lynn Hunsaker Customer-centric organizations use experience insights as the basis for each work group’s thinking and actions. Centric means aligned : customers’ well-being is the center of every decision).

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2017 Temkin Group CX Excellence Award Winners

Experience Matters

One of the team’s strategic objectives this year was to make sure that CX is considered in decisions made across the company, and to that end it developed empathy programs, widely shared customer insights both horizontally and vertically, and established Enterprise and business unit metrics that incentivize an outside-in Read More.

Groups 202
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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

This is where a Voice of the Customer approach can help by organizing and prioritizing customer insights into a usable format. In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? Why you should care about the Voice of the Customer?

Analysis 423
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Customer-Centric Marketing: Align for Growth

ClearAction

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Find customer insights about “the how”.

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Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)

C3Centricity

It was an incredible Symposium run by Sitecore and I was blown away by the importance placed on customer centricity during the whole event! 7-steps to insight development, but information gathering is only step #6! customer #insight Click To Tweet. I’ve just returned from a speaking invitation in Las Vegas.

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Why Enterprises Need to Turn to their Contact Centres to Gain Valuable Customer Insights

CSM Magazine

In a rapidly evolving, increasingly customer-centric business landscape, enterprises are recognising the need for a deeper understanding of their customers. They are finding invaluable insights not in traditional market research, but in their contact centres, the bustling hubs of customer and colleague conversations.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

For instance, when customers provide feedback on a telco’s website, only a portion is related to the website itself. The rest is likely about pricing, customer support, or connection problems. Internal teams struggle to deliver relevant feedback to the right groups. Personalization is an integral part of this equation.

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