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Sabio Group Secures Aramis Group’s Aramisauto to Strengthen French Customer Base

CSM Magazine

Sabio Group has strengthened its French customer base by securing Aramis Group’s Aramisauto on a multi-year digital transformation project. The project is aimed at improving customer engagement and satisfaction levels across multiple channels, including voice calls, emails, SMS and chatbots amongst others.

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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

Multichannel: • Literally means ‘many channels’. Refers to the multiple ways your business and customers can interact with one another. Makes an effort to put out specific content which caters to the strength of its channel. Gives a Collective Content Experience, between all of these channels. .

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

We’ve covered what marketers can learn from customers’ first purchase in this blog post. Customer Segmentation: Optimove allows you to segment your customer base into distinct groups based on various attributes such as demographics, usage patterns, or preferences.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

These tools can provide insights into the target audience’s unique characteristics, interests, customer journey, specific behaviors, overall demographics, and psychology. Popular audience insights tools like Birdeye, Meta Insights, Google Insights, Semrush, and BuzzSumo enable you to analyze specific user groups.

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[Infographic] 4 Key Priorities for Customer-centric Retailers in 2019

Alida

QVC identified the need to get closer to their customers to understand what they want and expect from a multi-channel retailer. This insight empowers QVC to be more reactive and agile in their roadmap and attract new, younger audiences whilst still catering to their traditional customer base. Conclusion.

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Quick Tips to Turn One-Timers Into Long-Term Customers 

Optimove

The thing is, new customers often remain just that – one-time purchasers that never make the leap to either long-term or loyal – and they make up a significant portion of every business’s customer base. What’s your next step going to be? We thought you’d never ask! First Things First; Segmentation Segmentation.

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