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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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The Art of Selling CX

Horizon CX

Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership. By tailoring its services to meet and exceed customer expectations, Amazon has secured customer loyalty, driving market share growth, and enhancing its overall strategic position.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

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Growing Business the Old-Fashioned Way

Customers Rock!

While those media may have their place in attracting prospects, they don’t help companies with their most valuable asset: their existing customer base. Taking care of existing customers is a fantastic, cost-effective way to grow your business. Customer loyalty comes from more than just great products and services.

Fashion 190
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Customer Journey Mapping Examples for Beginners

InMoment XI

But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customer loyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel).

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. Ensuring Loyalty Participating in cross marketing initiatives can greatly enhance customer loyalty.

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Boost Growth and Lower Costs with AI and Cloud Contact Center Solutions

NICE inContact

NICE inContact recently commissioned a study by Forrester Consulting —the Total Economic Impact of NICE inContact CXone—to quantify the financial benefits and strategic value of migrating from on-premises contact center technology to its cloud customer experience platform, CXone. Unify to Deliver Immersive Customer Experiences.