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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

Activewear brand, Sweaty Betty, has achieved transformational success by partnering with customer experience (CX) experts Sabio Group to overhaul its customer service experience. Beyond the quantifiable metrics, the project also delivered a vastly improved experience for Sweaty Betty’s customer service agents.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69
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Report: Unlocking Customer Insights From Contact Centers

Experience Matters

We just published a Temkin Group report, Unlocking Customer Insights From Contact Centers: From Agent Productivity to Enterprise Intelligence. However, companies are now beginning to realize that contact centers actually contain a wealth of deep, untapped information about customers. Download report for $195.

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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. 1 – I Will Use More Control Groups. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. We’ll gladly support this, feel free to reach out ). #1

CRM 52
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Smart CRM Basics: The Single Customer View

Optimove

Both of the challenges below will prevent users from being accurately grouped into a single table and need to be worked on in order to make sure the single customer view can be created: Different systems use different, non-shared identifiers Data quality errors hinder accurate matching. Advantages.

CRM 52
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. 1 – I Will Use More Control Groups. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. We’ll gladly support this, feel free to reach out ). #1

CRM 40
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Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close

Optimove

When it comes to CRM marketing, finding the perfect message-audience fit can make a marketer’s day. And it all gets tricky when you realize what fits one customer may not suit another. the coverage of live customers it reaches (New, Active, Reactivated lifecycle stages). Engagement increases, retention reduced.

CRM 52