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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members.

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Last-Minute Christmas and Holiday Season Marketing Tips for Retailers

Optimove

But although Christmas is so close and the holiday season is in full swing, it’s never too late for some last-minute tips to make sure you’re on top of your Christmas marketing game. It’s a sad fact of marketing life that most customers who make a purchase from your store during the holiday season won’t return once the festivities are over.

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How Loyalty Coupons Can Help Your Business

CSM Magazine

Advertising your brand is a marketing strategy that helps business owners to showcase their best deals and offers to their target market. You can do this marketing strategy by posting your offers to various platforms and social media channels. Loyalty coupons are both beneficial to the sellers and buyers.

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5 digital transformation tips for restaurants

BirdEye

There’s a lot of marketing value in having a storefront – many interested customers who walk by may end making a purchase. Of course, it’s equally important to have a strong presence in the digital space. The Saxton Group has used a points system to build a successful rewards program. Build online presence.

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How To Maintain Strong Customer Engagement During COVID-19

CSM Magazine

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. Here are some of the reward offers idea you can try: Free shipping on all orders, no minimum purchase required. Point-based rewards programs. Early access to sales and promotions.

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10 Best Anonymous Feedback Tools in 2024

SurveySensum

But the challenge is, with so many tools in the market, which one should you opt for? SurveySensum Out of many anonymous feedback tools in the market, SurveySensum takes the top position position – enabling you to launch anonymous surveys and transform that feedback into actionable insights. G2 Review: 4.7/5

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

They’re a low-cost incentive compared to other forms of incentives such as discounts, cashback, affiliate marketing offers, or paying for search traffic from Google. With low frequency, customers may never join, and you may never gain permission to market to them, because they don’t expect to ever reach interesting rewards.