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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward.

Metrics 270
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

They say that there’s very little these days that everyone agrees upon, but I—of course—do not agree with that sentiment either. There is greater ROI when the holistic customer journey is the focus. 2: identify the VoC data that best helps you measure your performance . The same is true with data. We all feel it.

ROI 309
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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. A great customer experience (CX) , of course. . In your VoC program, there are two types of customer data that you should collect: structured data and unstructured data. An introduction to NPS, CES, and CSAT . Net Promoter Score (NPS). Get Calculator.

NPS 278
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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well. Step #3: Understand Your Customer Data. For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Related: Customer Experience ROI: Why Not Investing can Sabotage Your Success. Of course, it’s not just one metric.

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What it’s like to attend the Medallia Experience conference

Thematic

Location and Attendees The event took place at the Wynn, which has all you can expect from a 5-star casino resort with a golf course in Las Vegas. The ultimate focus is on unlocking the value unstructured data holds. Of course, any conversation about AI also needs to talk about trust. The largest booth was AI focused.