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5 Steps to Understanding Customer Needs Through Mindset Data

Oracle

Throughout every customer interaction with a brand’s touchpoint, the customer leaves behind clues as to their mindset. If you can tap into this type of data, you can adapt your experiences accordingly to make sure you’re catering for mindsets as well as what your customers actually want.

Data 190
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself. But 0 to 10?

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself. But 0 to 10?

NPS 120
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

They say that there’s very little these days that everyone agrees upon, but I—of course—do not agree with that sentiment either. When it comes to customer experience (CX) , I can think of many, many things we all know to be true. . We can all agree customers expect more of us than ever. The same is true with data.

ROI 309
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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services. What are their goals?

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3 tips to improve your retail funnel with customer feedback data

Happy or Not

However, in today’s evolving retail landscape, a more modernized model of the funnel expands with increased touchpoints that a potential customer can have once the purchase idea first comes to mind. . A more modern in-store shopper funnel can consist of many touchpoints after awareness and interest, such as: .

Retail 66