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How to start a referral rewards program that actually works

BirdEye

A happy army of satisfied customers can do a lot of legwork for you, especially given that consumers value personal recommendations more than any form of advertising. In order to grow your business, retain customers, and reach your revenue goals, it’s time to start a referral rewards program. Step1 – Set your goals.

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The state of consumer spending: Implications for financial institutions

Hero Digital

Consumer behavior and spending habits have changed significantly since the start of the pandemic — because of circumstance, necessity, or by choice. As states lift stay-at-home orders and businesses begin to re-open, the big question is: will consumer spending follow? Some key insights from the latest findings….

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Customer Retention Strategies for Banks: Customer Experience is Key

ReviewTrackers

This holds true for banks and financial services providers, too. A few more statistics reveal how customer experience — more so than digital strengths, rewards program, or coverage options — could be the key for banks that prioritize customer retention. Get Involved in Financial Wellness Programs.

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

In these places, no matter how great the product is, the service affects the consumer’s view of the company. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.

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How Hong Kong’s top brands lead with relationships

Alida

Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program. Herbert So, AVP, market insight and consumer research, CSL Mobile. From big data to insight.

Brands 124
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Understanding the Customer Journey in Banking

ReviewTrackers

There is so much disruption going on in the world of banking and financial services. Fickle consumer loyalty and ever-changing preferences. In banking and financial services, understanding the customer journey is essential to delivering excellent experiences. The Importance of Customer Journey in Banking. Regulation.

Banking 94