Remove Consumers Remove CRM Remove Financial Remove Rewards Programs
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How to start a referral rewards program that actually works

BirdEye

A happy army of satisfied customers can do a lot of legwork for you, especially given that consumers value personal recommendations more than any form of advertising. In order to grow your business, retain customers, and reach your revenue goals, it’s time to start a referral rewards program. Step1 – Set your goals.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98
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How Hong Kong’s top brands lead with relationships

Alida

Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program. Herbert So, AVP, market insight and consumer research, CSL Mobile. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company.

Brands 124
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40
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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

But, beyond these frontline solutions that powered the early work-from-home, organizations should also reconsider many of their longstanding tools as well—such as CRM and data management platforms. From a collaboration and communication perspective, cloud-based solutions present an obvious advantage for remote and hybrid work environments.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. CRMs enable businesses to track and measure each and every interaction, whether in person or online.

Data 51