SurveySensum

MARCH 7, 2024

As consumers become more conscious of the ethical and social implications of their purchasing decisions, the importance of CSR in the corporate landscape has grown significantly. Consumers today are more discerning than ever, seeking out brands that align with their values. CSR provides a valuable avenue for differentiation.

Loyalty 52

Loyalty Competitive Advantage Connections Brands 52

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260

Financial Management Banking Insurance 260

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. In addition, today’s business models for loyalty programs can be both affordable and sustainable. Be transparent. Leverage technology.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Keeping customers is a company-wide effort; here are five ways to build your customer’s loyalty. Instill a sense of kinship and loyalty in your customers, and you’ll have a fan for life. Reward their loyalty.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

MARCH 16, 2015

More special events this month: Customer Experience Summit Chicago. Jeannie will be leading a roundtable discussion about understanding microinteractions and how they can lead to increased loyalty, brand advocacy, and an overall improved customer experience. . Need a customer-focused speaker for your next event? Register today!

Customer Experience 110

Customer Experience Conference Telecommunications Automotive 110

InMoment XI

JUNE 21, 2022

If you missed out on the event, don’t worry—here are five key takeaways you can use to apply to your experience program today! . CX started out in the golden age of advertising, market research, and understanding consumers. The day was filled with practical tips that you can apply to your program from day one.

Customer Experience 260

Customer Experience Feedback Advertising Survey 260

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Consumers are more connected to purpose-driven brands.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

CSM Magazine

AUGUST 19, 2021

Reuters Events: Customer Service & Experience 2021 will be returning to the virtual stage on October 5-6th and the event is committed to showcasing the world’s most customer-centric leaders. To register for your free Live Pass & ensure you don’t miss this industry-shaping event, click here!

Customer Service 40

Customer Service Chief Customer Officer Customer Experience Hotels 40

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. And this also endears them to brands, building brand loyalty. Using Insights to Guide and Measure Social Strategy for Virtual Events.

Consumers 64

Consumers Marketing Social Media Analytics 64

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

InMoment XI

JANUARY 30, 2024

Consumers are more likely to become repeat customers if they have great experiences. Enhanced Customer Loyalty: By consistently providing positive experiences, CXM software contributes to building customer loyalty. A robust CXM platform can significantly impact customer satisfaction, loyalty, and overall business success.

Customer Experience Management 295

Customer Experience Management Software Customer Experience Management 295

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Optimove

DECEMBER 26, 2019

” “Convenience as the new loyalty.” ” These quotes – either from general business/finance sources such as Forbes, Kellogg, and Deloitte, or from more niche blogs such as Visual Capitalist, Equities, SmarterCX, and Steven Van Belleghem’s – all paint a very similar and clear picture of The Modern Consumer. .”

Consumers 72

Consumers CRM Ecommerce Loyalty 72

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

CSM Magazine

NOVEMBER 17, 2020

Reuters Events are excited to announce their next free customer service webinar: ‘Meeting Consumer Demands for Frictionless Mobile Support Experiences’. In the age of digitalization, loyalty is fleeting – Consumer demands are constantly evolving, and 2020 has seen a reinvigorated demand for digital and mobile experiences.

Meeting 52

Meeting Consumers Mobile Customer Service User Experience 52

Lumoa

JANUARY 2, 2023

Consumers today are more vocal than ever, and they’re not afraid to voice their opinions. In this article, we’ll look at tNPS in depth, explaining how it works, how you can use it to understand consumer sentiment, and how it can help in improving your customer experience. In This Article: What is a transactional NPS (tNPS)?

Net Promoter Score 208

Net Promoter Score NPS Effort Score Survey 208

Calabrio

OCTOBER 19, 2022

Our annual Calabrio Customer Connect (C3) event has wrapped, and we are still feeling the buzz of excitement. We chose the theme of “Power Up” to represent being back in person with our customers and partners after two years of virtual events. Brand Guardianship Is Key to Consumer Loyalty.

Connections 147

Connections Contact Center Analytics Travel 147

C3Centricity

JANUARY 30, 2024

Wouldn’t you prefer to have the chance to retain their loyalty? So going above and beyond will immediately change a negative into a positive event that the customer will share with their friends and family. That’s why you should do everything possible to respond quickly and positively to every complaint.

Feedback 226

Feedback Customers Customer Retention Examples 226

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. image courtesy of CMO.com.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Brands 72

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62

Retail Loyalty Rewards Programs Self Service 62

CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Loyalty B2B 52

Optimove

JUNE 4, 2024

Learn how Opti-X, Optimove’s personalization platform, helps brands transform user data into personalized, engaging experiences and builds deeper consumer trust. This enhances the overall user experience, fosters customer loyalty, and makes users more inclined to share data with brands.

Meeting 52

Meeting Data Sports User Experience 52

NetBase

FEBRUARY 7, 2020

And it has consumers and investors talking, while creating a host of opportunities for the airline. And looping back to the consumer impact, we see lots of opportunity there as well. Carbon Neutral Consumer Impact. Having made this move first is something that will be remembered by consumers. Social listening reveals all.

Consumers 67

Consumers Airlines Trends Social Media 67

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Keeping customers is a company-wide effort; here are five ways to build your customer’s loyalty. Instill a sense of kinship and loyalty in your customers, and you’ll have a fan for life. Reward their loyalty.

Ecommerce 52

Ecommerce Loyalty Brands Rewards Programs 52

CSM Magazine

SEPTEMBER 18, 2018

A packed hall is a good sign for an event hosting provider, because spectators constitute a major revenue opportunity for them. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. They are interactive, engaging, and educational virtual events.

Insurance 98

Insurance Strategy Marketing Social Media 98

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart. billion mark. billion mark.

Consumers 60

Consumers Brands Social Media Analytics 60

Lumoa

JUNE 14, 2023

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Moreover, at least two-thirds of Fortune 1000 companies pore over their NPS results religiously, using the metric as a barometer of customer satisfaction and loyalty.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

ModSquad

AUGUST 6, 2019

From more TV shows than one could watch in a lifetime to thick restaurant menus that rival the heft of an epic novel, today’s consumers have more options than ever before. Start a loyalty program with real benefits. Host local events and volunteer in the community. Encourage value added input.

Loyalty 70

Loyalty Customer Service Social Media Loyalty Programs 70

Optimove

OCTOBER 5, 2023

Detecting, prioritizing, and executing responses to real-time events has become a top priority. They see the need as our survey of consumers regarding marketing fatigue revealed that two-thirds of consumers (66%) want fewer marketing messages, and 27% feel they are bombarded by marketing messages. Fright Level: 3.

Marketing 119

Marketing Survey B2C Loyalty 119

ReviewTrackers

APRIL 6, 2017

Not all consumers are passionate about the environment. The consumers who are, however, care about how your company invests in environment-friendly practices. Jeff Siegel, editor at Wealth Daily , says that being an environment-friendly company can help drive customer loyalty. Driving Loyalty Through Education.

Loyalty 73

Loyalty Hotels Travel Hospitality 73

Beyond Philosophy

APRIL 30, 2015

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty?

Loyalty 60

Loyalty Rewards Programs Loyalty Programs Study 60

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. image courtesy of CMO.com.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Brands 49