CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Storyminers

JULY 6, 2020

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

ijgolding

AUGUST 1, 2016

Customer personas; buyer personas; call them what you will – businesses (notably marketing functions within them) have been creating and using this visual and descriptive method to ‘bring customers to life’ for many years. The world of Customer Experience is at risk of following the same rocky road.

Customer Journeys 120

Customer Journeys Customer Experience Professionals Customers Tools 120

ijgolding

FEBRUARY 12, 2018

According to a study by Gallup, “only half of customers believe that the companies they do business with always deliver on what they promise”. And this implies the allocation of the right investment to these customer experience initiatives, before millions are spent on marketing and media.

Strategy 132

Strategy Customer Experience Advertising Competitive Advantage 132

Storyminers

JULY 6, 2020

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

SEPTEMBER 30, 2019

1 st October is a CX Day, founded by Customer Experience Professionals Organization (CXPA). It’s the best time to check how your organization is taking initiatives to celebrate the spirit of the customer experience program. Customer interactions are important to understand what customers expect from you.

Net Promoter Score 69

Net Promoter Score Tips Customer Experience Customer Journeys 69

ijgolding

MAY 25, 2015

The research examines how, why and when customer experience (CX) failures happen, the implications for brands and how they can win back a customer should a failure occur. The power of memories – the research demonstrates that the EMOTIONAL component that is a part of all experiences is incredibly powerful.

Customer Experience 120

Customer Experience Customer Centricity Customer Experience Professionals Customers 120

ReviewTrackers

AUGUST 24, 2020

There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach.

Customer Experience 124

Customer Experience Multi-Channel Social Media Touchpoint 124

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We were curious to know what CX professionals should pay attention in the coming year and asked the leading CX experts for their opinion. Talk to your board.

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Answer Dash

SEPTEMBER 14, 2019

And if you were to ask them about their experience afterward, how would they answer? In today’s digital age, never before have consumer journeys and expectations been so diverse. Consumers are more likely to share positive interactions with companies than negative ones. Consumers are attracted to companies who honor them.

Chief Customer Officer 52

Chief Customer Officer Customer Experience Customer Journeys Case Study 52

Wootric CX Blog

FEBRUARY 14, 2019

These authors, speakers, thought-leaders and dedicated customer experience professionals have all helped contribute to the widespread adoption of CX, not just as a strategy, but as a higher goal. Why we love Amy: She’s head of Customer Advocacy at MindTouch. Angus Yang. Why we love Augie: He’s the Sr. Bruce Temkin.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

ijgolding

JANUARY 24, 2017

Whilst the Gulf Region is by no means lagging in its adoption of Customer Experience tools, techniques and methodologies compared to many parts of the world, the overt demonstration of understanding the significance of the ‘end to end customer journey’, not just customer service, has been lacking.

Customer Experience 120

Customer Experience Transportation Banking Customer Journeys 120

CSM Magazine

DECEMBER 14, 2015

.” Here are the 10 customer experience trends to watch in 2016: 1. Companies will increasingly use “customer effort” as a key customer experience metric. Customer Journey Designing. The practice of customer experience has come a long way over the last several years.

Trends 40

Trends Customer Journeys Customer Experience Contact Center 40

ClearAction

JANUARY 6, 2021

2) Start picturing customer experience holistically. You are a customer of many companies as an individual consumer: you know that your experience begins far before an interaction and ends when you no longer have the need for a type of solution. 13) Stop obsessing about customer journey maps.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Second to None

SEPTEMBER 23, 2019

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. What is the Channel-less Approach? Transparency . Simplicity .

Omni-Channel 76

Omni-Channel Customer Centricity Brands Strategy 76

SurveySparrow

OCTOBER 25, 2019

Keep a track of your regular customers and then notify them when you are going to start discounted sales or invite them to try a new addition to your product line. This is an excellent strategy to increase customer loyalty and turn them into your brand ambassadors. Customer Experience Strategy #12.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Alida

SEPTEMBER 22, 2016

Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Super important point – authenticity drives loyalty #vcsummit. broadcast still rocks!

Innovation 100

Innovation Marketing Social Media Healthcare 100

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Let’s find out what the field professionals actually experience. Bell, Customer Loyalty Keynote Speaker, Trainer, Author. How to overcome those challenges?

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

ijgolding

SEPTEMBER 21, 2015

That is why I also advise people that I am a Customer Experience ‘Specialist’ – not an ‘expert’ – as I believe that anyone who champions a profession should be continually developing their specialism. Continuous professional development never ends!!

Brands 120

Brands Customer Experience Chief Customer Officer Case Study 120

CSM Magazine

MAY 19, 2023

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This discipline combines aspects of design, psychology, marketing, and technology to create engaging, satisfying, and memorable experiences for consumers.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

ijgolding

DECEMBER 19, 2016

Just researching Sky on the web highlights a plethora of issues being experienced by many of their customers. One of my valued network of Customer Experience Professionals is enduring an even worse experience with Sky at the moment. Sadly, I am not alone.

Feedback 120

Feedback Examples Survey Customers 120

Pointillist

APRIL 26, 2018

Data therefore resides in isolation and each customer interaction is viewed independently rather than as part of a bigger customer journey. Poor data quality regularly hampers efforts to create a single customer view. Without accurate and reliable data, the effort to create a single customer view is wasted.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

customer sure

JANUARY 16, 2024

Due to the multi-faceted nature of ‘experience’, there’s no convenient single metric for measuring experiences – though concepts such as NPS (Net Promoter Score) , or CES (Customer Effort Score) make a good go of it. At the very least, an experience consists of communication , quality , pricing , and branding.

Customer Experience 62

Customer Experience Customer Journeys Management Net Promoter Score 62

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Chattermill

JULY 15, 2018

Customer Spark and Executive Summit. The Customer Experience Professionals Association (CXPA) puts on this celebration of CX best practices led by some of the industry’s top experts. Customer Experience Manchester delivers an array of speakers from leading companies across the world. 24-25, Dallas, Texas.

Customer Experience 40

Customer Experience Conference B2B Innovation 40

Chattermill

JUNE 25, 2019

Today’s customers expect all businesses to provide the same calibre of experience that they’d find with say, an Uber, an Amazon, or an Airbnb. If we look back at the last decade in business, consumer preferences have been altered by startups offering standout customer experiences.

Customer Experience 45

Customer Experience Customer Centricity Effort Score ROI 45

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the book link.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

Lumoa

APRIL 24, 2018

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. Sue Duris Customer Experience and Digital Marketing Consultant. blog linkedin twitter Why?

System 338

System Effort Score NPS Net Promoter Score 338

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Power to the People.

Trends 173

Trends Customer Experience Self Service ROI 173

Bold360

NOVEMBER 21, 2016

To gain some insight into the key lessons emerging from 2016 and what’s ahead for 2017, we asked a panel of 31 customer-focused marketers and CX pros to answer this question: “When it comes to customer experience: now that we’re nearing the end of 2016, what have you learned and what will you do differently in preparing for 2017?”

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40

ModSquad

JULY 1, 2019

It’s impossible to talk about brand without talking about the customer experience. Maintaining your customers’ satisfaction with — and loyalty to — your brand requires your entire organization to focus on that end user. But it’s your customer support agents who are your front line in sustaining that loyalty.

Customer Experience 71

Customer Experience Ecommerce CRM Customer Relationship Management 71

ModSquad

JULY 1, 2019

It’s impossible to talk about brand without talking about the customer experience. Maintaining your customers’ satisfaction with — and loyalty to — your brand requires your entire organization to focus on that end user. But it’s your customer support agents who are your front line in sustaining that loyalty.

Customer Experience 40

Customer Experience Ecommerce CRM Customer Relationship Management 40

ijgolding

JULY 1, 2015

Whilst there are often cultural differences from country to country, the premise is largely the same – how can we influence organisations to be more genuine and authentic at being Customer Centric so we can deliver greater advocacy, loyalty and growth. Don’t ever make a South African customer cross though!

Customer Experience 120

Customer Experience Travel Retail Infographics 120

Talkdesk

AUGUST 20, 2015

Customers are more demanding than ever and more willing to defect after a poor experience. This presents a significant challenge for modern companies, who must adapt to provide a better customer service experience or risk eroding loyalty, losing revenue and contributing to the growth of competitor companies.

Loyalty 40

Loyalty Customer Experience Effort Score Call Center 40