Experience Investigators by 360Connext

MARCH 24, 2015

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping.

Customer Journeys 110

Customer Journeys Customer Experience Conference Social Media 110

CSM Magazine

MAY 19, 2023

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This discipline combines aspects of design, psychology, marketing, and technology to create engaging, satisfying, and memorable experiences for consumers.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Experience Matters

DECEMBER 15, 2015

Customer Journey Designing. Customer journey mapping has become one of the most popular CX tools as it helps provide a customer-oriented viewpoint. As this happens, we recommend that more companies adopt what we call Customer Journey Thinking ©. See the 2015 Temkin Effort Ratings.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Pointillist

AUGUST 18, 2021

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. This year, 68% of high performers reported having a role or a team dedicated to customer journey management.

Customer Journeys 40

Customer Journeys Self Service Omni-Channel Measurement 40

ijgolding

DECEMBER 30, 2014

Customer Experience training is pretty commonplace now – even to the point where the profession has its very own professional qualification – CCXP (Certified Customer Experience Professional – who would have thought twelve months ago that Customer Experience would be a professional competency?!

Customer Experience 214

Customer Experience Customer Experience Professionals Training Customer Journeys 214

CX Journey

MARCH 13, 2018

Companies don't take the time to really understand their customers: to listen (VoC), to characterize (personas), and to empathize (journey mapping). If they do these things, then they aren't using what they learned to design a better experience. Focus on the customer, and the numbers, the revenue, will follow.

Customer Centricity 173

Customer Centricity Customer Journeys Customer Experience Professionals Metrics 173

ijgolding

SEPTEMBER 29, 2015

I found myself extremely fortunate and humbled to be judging the category that means most to me – the UK Customer Experience Professional of the Year. In fact, two of the finalists were so incredible, this year saw them both crowned UK Customer Experience Professional of the Year.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Journeys Customer Centricity 120

Kitewheel

FEBRUARY 6, 2019

Unfortunately, consumer trust in the health insurance industry is down. We know that insurers are under more pressure than ever to deliver better experiences for less money. The more you can show you understand your customer’s context, the more they will trust you when you coordinate payment for their care.

Insurance 40

Insurance Customer Journeys Communication Customers 40

ijgolding

AUGUST 1, 2016

Customer personas; buyer personas; call them what you will – businesses (notably marketing functions within them) have been creating and using this visual and descriptive method to ‘bring customers to life’ for many years. The world of Customer Experience is at risk of following the same rocky road.

Customer Journeys 120

Customer Journeys Customer Experience Professionals Customers Tools 120

CX Journey

DECEMBER 13, 2017

In this webinar, I share the five steps you must take in order to drive action with the vast quantities of data available today - for the developers and the analysts who build dashboards and reports that customer experience professionals use to understand the customer and her experience in order to design and deliver a better experience.

Data 112

Data Customer Experience Professionals ROI Analytics 112

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz is the founder and CEO of CX Journey Inc. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Customer Bliss

JULY 7, 2016

That has been my intention behind my books, blog, speaking and work as co-founder of the Customer Experience Professionals Association. We will continue to add both business-to-business and business-to-consumer senior customer experience leaders each week. Fearlessly, with no holds barred. The problem?

Customer Experience 141

Customer Experience Customer Journeys Chief Customer Officer Insurance 141

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz is the founder and CEO of CX Journey Inc. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

SEPTEMBER 30, 2019

1 st October is a CX Day, founded by Customer Experience Professionals Organization (CXPA). It’s the best time to check how your organization is taking initiatives to celebrate the spirit of the customer experience program. Customer interactions are important to understand what customers expect from you.

Net Promoter Score 69

Net Promoter Score Tips Customer Experience Customer Journeys 69

Lumoa

APRIL 21, 2022

They help define customer journeys and emotions. 70% of consumers say they have already made a choice to support a company that delivers great customer service. For 73% of customers, friendly employees or customer service representatives are what make a memorable experience that causes consumers to stick with a brand.

How To 208

How To Self Service Banking Customer Satisfaction 208

CX Journey

MARCH 15, 2016

And do they fit into experience design? Last year, I wrote about moments of truth , defining them as: that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you.

Customer Journeys 80

Customer Journeys Customer Experience Design Advertising Customer Experience Professionals 80

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Power to the People.

Trends 173

Trends Customer Experience Self Service ROI 173

ijgolding

JANUARY 24, 2017

Whilst the Gulf Region is by no means lagging in its adoption of Customer Experience tools, techniques and methodologies compared to many parts of the world, the overt demonstration of understanding the significance of the ‘end to end customer journey’, not just customer service, has been lacking.

Customer Experience 120

Customer Experience Transportation Banking Customer Journeys 120

Answer Dash

SEPTEMBER 14, 2019

And if you were to ask them about their experience afterward, how would they answer? In today’s digital age, never before have consumer journeys and expectations been so diverse. Consumers are more likely to share positive interactions with companies than negative ones. Consumers are attracted to companies who honor them.

Chief Customer Officer 52

Chief Customer Officer Customer Experience Customer Journeys Case Study 52

ijgolding

MAY 25, 2015

The research examines how, why and when customer experience (CX) failures happen, the implications for brands and how they can win back a customer should a failure occur. The power of memories – the research demonstrates that the EMOTIONAL component that is a part of all experiences is incredibly powerful.

Customer Experience 120

Customer Experience Customer Centricity Customer Experience Professionals Customers 120

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We were curious to know what CX professionals should pay attention in the coming year and asked the leading CX experts for their opinion. Blockchain, GDPR) and coordination.

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

ijgolding

FEBRUARY 12, 2018

They require a strong focus on designing the promised customer experience, building the right capabilities, aligning the whole organisation behind its delivery and empowering all colleagues to support it end-to-end – well before they start to communicate to their customers those new brand promises.

Strategy 132

Strategy Customer Experience Advertising Competitive Advantage 132

ReviewTrackers

AUGUST 24, 2020

There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach.

Customer Experience 124

Customer Experience Multi-Channel Social Media Touchpoint 124

ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the book link.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

ClearAction

JANUARY 6, 2021

2) Start picturing customer experience holistically. You are a customer of many companies as an individual consumer: you know that your experience begins far before an interaction and ends when you no longer have the need for a type of solution. 13) Stop obsessing about customer journey maps.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

CX University

NOVEMBER 21, 2020

Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

CSM Magazine

DECEMBER 14, 2015

.” Here are the 10 customer experience trends to watch in 2016: 1. Companies will increasingly use “customer effort” as a key customer experience metric. Customer Journey Designing. The practice of customer experience has come a long way over the last several years.

Trends 40

Trends Customer Journeys Customer Experience Contact Center 40

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Wootric CX Blog

FEBRUARY 14, 2019

These authors, speakers, thought-leaders and dedicated customer experience professionals have all helped contribute to the widespread adoption of CX, not just as a strategy, but as a higher goal. Why we love Amy: She’s head of Customer Advocacy at MindTouch. Angus Yang. Why we love Augie: He’s the Sr. Bruce Temkin.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

InteractionMetrics

JUNE 19, 2023

The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. UX is a piece of that journey, the part devoted to product and website design. CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably.

Loyalty 52

Loyalty Net Promoter Score Touchpoint User Experience 52

ModSquad

JULY 1, 2019

Maintaining your customers’ satisfaction with — and loyalty to — your brand requires your entire organization to focus on that end user. But it’s your customer support agents who are your front line in sustaining that loyalty. That’s no trivial task.

Customer Experience 71

Customer Experience Ecommerce CRM Customer Relationship Management 71

Second to None

SEPTEMBER 23, 2019

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. What is the Channel-less Approach? Simplicity . 1] [link]. [2]

Omni-Channel 76

Omni-Channel Customer Centricity Brands Strategy 76

CX Journey

FEBRUARY 25, 2016

How would your customers rate your omnichannel experience? Customer effort is (or should be) a huge area of concern for customer experience professionals; it's major point of contention and frustration for customers. The best tool to facilitate this understanding is a journey map.

Omni-Channel 80

Omni-Channel Customer Experience Customer Journeys Retail 80

SurveySparrow

OCTOBER 25, 2019

A survey conducted for 100 customer experience professionals by Forrester, 58% of respondents said their organization drive customer experience innovation by watching what their competitors are doing. Customer Experience Strategy #17. Customer Interaction is a crucial part of the customer experience.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

ModSquad

JULY 1, 2019

Maintaining your customers’ satisfaction with — and loyalty to — your brand requires your entire organization to focus on that end user. But it’s your customer support agents who are your front line in sustaining that loyalty. That’s no trivial task.

Customer Experience 40

Customer Experience Ecommerce CRM Customer Relationship Management 40

Lumoa

APRIL 24, 2018

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. On the positive side, NPS provides a consistent methodology to measure consumer affinity for a brand.

System 338

System Effort Score NPS Net Promoter Score 338

CX Journey

DECEMBER 13, 2018

Although customer experience has been around for a long time, hiring for CX has become a greater priority for executives and funding committees only in the last five years. With that shift comes the rise of the CX Team in the organizational structures of banks, insurance companies, consumer brands, and B-to-B entities.

Tips 83

Tips Customer Insights Leadership Exercises 83