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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Our research reveals that 63% of consumers say they can identify when marketing AI is at play.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

The benefits of upgraded customer relationship management (CRM) software are immeasurable. With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Features of a Modern CRM and Chatbots.

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How Exactly Will a CRM Power Omnichannel Customer Support In the Future?

Kustomer

They’re utilizing the most impactful technology solutions to steer customer service and support with customer relationship management (CRM). The CRM is the heart of the omnichannel CX strategy by providing a centralized location in which to collect and access data from every customer interaction across every channel and with every agent.

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Consumer Demands are Changing Faster than Ever. Is your Contact Center Keeping Up?

NICE inContact

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. It used to be possible to win with a top product or a competitive price, but more than ever, customer experience is now top of mind for consumers — and crucial for bottom-line growth.

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87% of Consumers Want to Be Contacted in Their Preferred Channel. Enter: Hybrid Customer Experience.

Kustomer

In a post-pandemic world, consumers have undergone an inadvertent shift in mindset and expectations surrounding customer experience (CX). Today’s consumer, as a result, finds great benefit in a hybrid customer experience that combines the spark of human communication and the convenience of sophisticated digital assistance.

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Consumers Love Live Chat, but Businesses Aren’t Adopting It. Here’s Why.

Kustomer

While phone support isn’t going anywhere, when you force consumers to switch platforms in order to get their questions answered, you give them a reason to abandon their purchase or generate negative feelings. The less effort, the better — and with the digital-first consumer, chat is often better. Why Consumers Love Chat.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. Can Anyone Be a Position-less Marketer?