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NetBase Certification for Next Level Consumer Understanding

NetBase

Differentiating your brand requires next level consumer understanding. Capturing consumer verbatims to see precisely what they love and hate. And we can identify where that consumer sentiment doesn’t necessarily overlap, and put strategies in place to get them to.” Personal Narrative Theme for Consumer Understanding.

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Consumers’ Values Should Direct High Stakes Crisis Response

NetBase

Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their ears to the ground. Crisis Management – Consumer Values Matter. Making Mistakes & Making It Right with Consumers. Nike Captures Consumer Values. Mind blown?

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Reaching Media-Connected Consumers with Social Analytics

NetBase

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 Customer Experience is Everything.

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AI Recommendations: How To Win And Sustain Your Customers’ Attention

Blueshift

Consumers are demanding personalization: It’s no longer a nice to have, it’s an expectation. According to the McKinsey 2021 personalization report , 76% of consumers get frustrated when companies don’t personalize interactions. That’s why it’s so important to be hyper personalized with the recommendations that you send them. .

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What’s the Best Way to Increase Customer Retention?

CSM Magazine

Your customer retention rate tells you how many of your customers are staying with you, rather than defecting to a competitor. Of course, every business wants to retain 100% of its customers (and increase the amount they spend!), To get started, take a look at these four ways to increase customer retention: 1.

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

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Subscription Model? Is This Really The Best Approach for Me?

Beyond Philosophy

Subscriptions have a lot of appealing features to customers. Food and Beverage report by Attest, a consumer research platform, we learned that Of course, they also have a lot of benefits to the companies that offer them, not the least of which is a steady stream of income from its customer base. In the U.S.