Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? And according to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

CSM Magazine

MAY 3, 2021

Studies have found that more than 90% of consumers are more likely to buy from an authentic brand than a potentially dishonest one. Even if you are selling heavily discounted products, your customers will still expect value for money. It only takes one bad experience to put a consumer off a brand for life.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

Amity

SEPTEMBER 19, 2018

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. Fortunately, loyalty technology is now much more flexible and cost-effective.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Online Training Course. There’s a lot more to this.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

NOVEMBER 1, 2017

Of course, not all of these will go to waste. Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

ProProfs Chat

JULY 21, 2020

Th-eir work was published in a paper titled- “ E-Metrics, Business Metrics for the New Economy “ In their customer lifecycle analysis, Jim and Matt stated that Customer Life Cycle starts when you reach your target market and progresses until a loyal customer base is established. Retention .

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. For the marketers – 66 percent of them – the programs were seen as a good way for customers to show loyalty to the brand.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

CSM Magazine

AUGUST 26, 2019

If you want your business to do better, give customers a reason to form a connection with your company. Create and maintain relationships with consumers that grow and thrive. You can use market research to improve customer experience and increase sales. . Understand your customer base and market .

Customer relationships 40

Customer relationships Sales Marketing Competitive Advantage 40

Retently

FEBRUARY 21, 2024

This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of. The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior.

Survey 78

Survey Social Media Advertising Analysis 78

delighted

JUNE 1, 2022

How to calculate customer lifetime value How to increase customer lifetime value. What is customer lifetime value (CLV)? The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. Average customer lifespan.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

ProProfs Chat

DECEMBER 30, 2021

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes. . But how can you gather psychographics?

Examples 52

Examples Social Media Sports Survey 52

Currency Alliance

OCTOBER 11, 2018

Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi. But in reality, many customers do not book direct. Restive guests: understanding hospitality loyalty.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Beyond Philosophy

APRIL 3, 2016

Customer satisfaction is benign and passive; and, it is rarely sufficient to generate, or sustain, loyalty behavior. Further, another research company has found that over 40% of the customers in their business-to-business database who had a problem or complaint never informed the supplier about it.

Customer Satisfaction 92

Customer Satisfaction Customer Experience B2C Banking 92

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySparrow

DECEMBER 15, 2019

A study by BrandKeys says that brands spend up to 11 times more on getting new customers than retaining the existing ones. It is wise to keep your current customers happy. With loyalty programs that will make them stay longer with you. Of course, there should be different levels of authority to make decisions.

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Feedback 91

SurveySensum

JULY 17, 2023

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Creating a memorable retail shopping experience, both online and in-store, is like taking your customer on an amazing trip so that even after the trip is over they always come back for more.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Creating a memorable retail shopping experience, both online and in-store, is like taking your customer on an amazing trip so that even after the trip is over they always come back for more.

Retail 52

Retail Strategy Customer Experience Sports 52

Beyond Philosophy

APRIL 3, 2016

Customer satisfaction is benign and passive; and, it is rarely sufficient to generate, or sustain, loyalty behavior. Further, another research company has found that over 40% of the customers in their business-to-business database who had a problem or complaint never informed the supplier about it.

Customer Satisfaction 60

Customer Satisfaction Customer Experience B2C Banking 60

LiveChat

APRIL 10, 2017

Of course you do. You remember the hard work you put into finding the perfect customer. Yes, finding your first customers is incredibly difficult, but turning one-time buyers into return customers isn’t nearly as hard. It’s also less time-consuming, and actually much more profitable. Using Segmentation Data.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

SurveySparrow

MARCH 18, 2020

If the cost per lead is more than the amount of money spent by the customer, you are at a loss. Customer Lifetime Value. It is the amount of money that a customer would spend over the course of their lives. You can also use this metric for different groups of customers based on the segmentation that you have done.

Sales 52

Sales Management Net Promoter Score Effort Score 52

SmartKarrot

SEPTEMBER 3, 2021

But you also want your former users to consume it and engage with its offerings. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. Leverage customer loyalty programs.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Conversion rate measures the percentage of people who complete a desired action based on your marketing efforts. We completely understand the feeling. But do you know what to look for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52