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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Connect the employee experience to the customer experience in big ways. Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. See how fun it is to connect the CX dots? Ask your employees for examples. Wave a magic wand.

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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). If you haven’t yet read our deep dive on what makes each of these tools unique and how Customer Success organizations can leverage both customer journey maps and touchpoint maps for results, I recommend giving it a read.

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Customer Success Hot Takes! — Setting your customer success team up to drive next-level results

Totango

Is the customer journey mapping exercise a worthwhile effort? When there’s cross-functional accountability, there’s a connection at each dynamic touchpoint that might be changing or be pressed in a new direction. “If As a leader in customer success, who’s your friend in the C-suite? We hope so! At Totango Live!

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. And those dashboards provide insights, for sure, but often lack connections between the customers who represent those numbers or the actions required to make real changes. Product roadmaps.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

The Salesforce State of the Connected Customer Report found that 88% of buyers say their experience is as important to them as a company’s products or services. Fine-tuning your CX elements is a constant exercise. Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX.

Strategy 208
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Guest blog: 5 Customer Experience Trends for Financial Institutions in 2023

Comm100

Companies can no longer connect with clients on a human level, and as a result, clients feel neglected. Customers typically engage with your brand on different touchpoints. You’ll be able to map their customer journey, identify the touchpoints, and provide support whenever they ask.

Financial 191
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Connecting Corporate Silos through Journey Mapping

Clarivate

Connect Your Silos. One unexpected trend she highlighted was how companies are finding that the process of Journey Mapping can connect silos and launch cross-department communications leading to broader customer awareness, and ultimately better CX. How to Connect Silos.