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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. When customer data comes in the form of social media posts, reviews, or survey responses, it can be analyzed to gauge public sentiment toward products, services, brands, or events.

Data 260
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Your Guide to Mastering Brand Reputation Management

InMoment XI

Google Alerts, social media monitoring tools, and specialized software can help you stay informed. Monitoring and managing online reviews, social media mentions, and search engine results are critical. Monitor Online Presence: Use tools to monitor mentions of your brand across various online platforms.

Brands 378
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.

Analytics 488
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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. It marks the dawn of an era where innovation transcends tradition, compelling the entire industry to follow suit or risk obsolescence.

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From Bean Bags To Billions: LoveSac’s Innovative DTC Success

Blake Morgan

Differentiating not just on innovation, but on customer experience. So LoveSac thought it had a huge competitive advantage because it could ship its products and have them on customers’ doorsteps within two days like Amazon. That type of innovation and customer-centricity is what allows LoveSac to shine.

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7 New Technologies to Improve Customer Service in 2021

TechSee

With these numbers, it’s no surprise that Forrester data shows that over 44% of customer service organizations are already using RPA to help them gain a competitive advantage. Imagine the possibilities if that same company also analyzed relevant data from the customer’s social media posts and other online reviews.